CRISTIAN CABALLERO

Define, Drive and Build the content plan while managing and supervising the in-house media and video assets and capabilities at an IT and Software Consultancy firm specialized in Travel, Transportation and Hospitality amongst Insurance, Banking and Public Sector. Drive creating content for the creative, salesforce and consultancy teams. Project Management of the entire process including briefing, conceptualize, design, plan, produce, edit and Analysis of performance for B2B and B2C environments. Corporate Branding awareness and Strategy: Ensure all materials are produced within time-frames agreed and meet brand guidelines. Liaising with internal and external stakeholders to define the roadmap of the video content. Scoop and in charge of new trend visualization techniques that turn data into visual content.

Assist the Marketing, Communication and Logistic Departments before, during and after the Barcelona Mobile World Congress 2016. Web Content and Mobile (Social Media) Production both filming and photography during the event to ensure the full coverage of the event for marketing and communication purposes. Technical and Creative production development from idea conception, bidding and final delivery. Pre-production, Production, Post-production workflow execution and ROI analysis. B2B management for local vendors, contractors and La Fira to ensure all the needs to be performed at the Show #MWC16.

Ensure the flawless Broadcast Production of the Unilateral Feed Signal of La Liga BBVA (Spanish Football League) for Doha, Miami and Paris Headquarters on site. Principal liaison with Host Broadcaster and Teams. Oversee the production of live match, highlights, features, interviews and overall content for live and non-live production environments on site: SNG, rigging, power generator, technical crew, satellite & fiber transmission and live coordination. Production budget control and provide monthly reporting. Forecasting new budgeting needs. Supervise the booking and scheduling of commentators, talent and crew needed onsite. Constant communication with internal stakeholders at all Productions centers to ensure smooth production and best in kind delivery services. People management of football team, including rotas, holiday, contracts and HR issues. Working closely with the Head of Programming and weekend Editors to oversee the best content performance with the production set-ups available across all the organization and companies within the Media Group. Same responsibilities for the IHF Handball World Championship 2013 in Spain.

Managing & Coordinating rigging, crew, team members, OB Vans, TV Sets for TV Productions & live events in-house & outdoors. Especially worldwide trained in outdoors environments: football, formula one & motorsports. Ensure the flawless Production and Distribution of the International Feed signal of LaLiga BBVA & Liga Adelante. Control, authorise and coordinate the Multi and Unilateral Productions for the national and international broadcasters on site. Floor Manager and TV Coordination for BT Sports and beIN Sports for UEFA Champions League Productions at Camp Nou Stadium, Barcelona.

Branded Content Production liaise for the Partnership and Sponsorship Team. Web Content and Mobile Production both filming and photography management and coordination.

Assist the Marketing, Communication and Logistic Departments before, during and after the Barcelona Mobile World Congress 2016. Web Content and Mobile (Social Media) Production both filming and photography during the event to ensure the full coverage of the event for marketing and communication purposes. Technical and Creative production development from idea conception, bidding and final delivery. Pre-production, Production, Post-production workflow execution and ROI analysis. B2B management for local vendors, contractors and La Fira to ensure all the needs to be performed at the Show #MWC15+14+13

International News agencies daily news content, promotional event and social media content production for Ketchum London, Procter & Gamble, Nike and Lionel Messi Foundation in Barcelona.

Content Coordination, Communication and Marketing Plan, portfolio’s content development. Effectiveness measurement, drive sales revenue and budgeting. In charge of the full 360o rights sales management worldwide liaising with Agencies and Broadcasting companies in terms of delivery and Rights Implementation. Assisting in mayor Festivals as Cannes, Annecy, American Film Market and Sportel. Media officer driving partnerships to promote and deliver content worldwide.

JCI is a worldwide, non-governmental, non-political and non-sectarian youth service organization, which aims to create positive changes in the world. I designed, implemented and developed the brand, marketing, communication and Social Media plans for JCI Catalonia. Liaising with media, journalists and third party suppliers to organize pressrooms and develop communication plans and press notes. In charge of the Media and Marketing management of the Smart Cities Meeting Point 2012. I recruited new members as well as utilizing my account management skills in order to raise both public and private funds to run the projects for the national organization.

Ensure the flawless Production of the Unilateral Feed Signal of the IHF Handball World Championship 2013 in Granollers, Barcelona and Zaragoza. Meeting needs and disposal with the IHF and UFA in order to produce the event to be live broadcasted along the 20days of the tournament for Doha Headquarter / Middle East and North Africa News Live coverage of the event. Overall planning and production execution on site: SNG, rigging, power generator, technical crew, satellite & fibre transmission, live coordination and key contact with local teams and host broadcaster to proceed and establish all requirements upon the TV rights agreements on time to Doha, Miami and Paris Headquarters. Floor management coordination to secure the live production and its content on site.

Account management and TV sports production roles. I liaised with international league providers: IMG World, Eurovision, UEFA, Sportfive, DFB, Kentaro, Pitch International, Sportcast GmbH, Canal + France, Sport TV, TV7 Traffic Group, in order to communicate and satisfy the needs of the channel. Producer on site for Champions League matches around Europe. I was responsible for the planning of all signal transmissions for LaLiga, International Leagues and UEFA Champions League and in charge of all International TV feeds coordinating the MCR and Traffic. People management of football team, including rotas, holiday, contracts and HR issues. Working closely with the Head of Programming and weekend Editors to oversee the best content performance with the production resources available across all the organization and companies within the Media Group.

FIM X-Trial International Feed Signal Production Supervision and Eurosport Live coordination. Floor management and right production disposal upon host broadcaster and FIM needs.

Managing the on-site team, technical facilities and all logistical aspects of international TV feed signal production, distribution and management of this multi-national Event. Coordination and assistance of the motorsport producers, the production of live races, highlights, features, interviews, documentaries, and weekly magazines. Camera crew management, rotas, holidays, travelling, international documentation and permits. Photo catalogue management to ensure production control and reporting in all the circuits. Management and the SNGs, ENG crew and Avid and FCP editing suites coordination. Promote and curate MOTOGP production values across all outputs worldwide.