Craig Hoyt

Responsible for the development and creation of new IBD products. Including bicycles, parts and accessories as well as tires, tools and apparel. Position requires organization from the conception of product to completion, creating BOM's, managing graphics and packaging as well as creating pricing. Also responsible for sourcing new venders and factories, in USA as well as Europe and Asia.

PROFESSIONAL PROFILE Experienced consumer goods business professional with proven track record of innovation and market penetration. Strong product management skills through the entire product lifecycle. Skilled in building and growing strong relationships domestically and internationally with vendors, sales professionals and marketing teams to achieve targeted goals. Proven ability to recognize and capitalize on emerging trends. Ability to successfully leverage industry relationships to facilitate identification of strategic opportunities to innovate existing products and create new categories. • Over fourteen years of bicycle industry experience • Innovative and analytical • Strong presentation abilities • Race Team Management and Marketing experience • Experienced in full product development lifecycle including: inception, design, management and delivery to market • Price negotiating experience & sourcing (Taiwan and China) • Outstanding communication & negotiation skills • Experienced in national & international sales • Dedicated, self-motivated, results oriented • Experienced in global travel • Dealer, Distributor and OEM experience ACCOMPLISHMENTS • 2015 - Completed overhaul on Cannondale P&A, creating a new product line and exceeding first order window expectations. • 2014 - Revamped of the Cannondale MTB line all new 27.5” models as well as a new 29” hardtail. • 2012 – Responsible for managing global line of Mongoose bicycles which produced a 30% growth in sales over previous years. • 2010 – Envisioned and introduced 27.5” wheel size into the global market PROFESSIONAL EXPERIENCE 2010 ~ Present CSG Product o 2014 ~ Present Cannondale Bicycles, Wilton, CT (CSG) Global Senior Parts & Accessories Product Manager o 2012 ~ 2014 Cannondale Bicycles, Bethel, CT (CSG) Global Senior Mountain Bike Product Manager

• Responsible for the development of all North American mountain bike products. Including linelists and future projects • Managed and developed all travel, sample, and development budgets • Negotiated OEM pricing from factories and vendors • Developed presentations for distributor and regional sales shows • Responsible for leading graphics department in the look and feel of all product • Maintained relationships with media • Led product development and product testing • Increased brand visibility through reviews in industry publications and on the Web.