Bike

Outdoor

Snow

Health & Fitness

Marketing Manager

Marketing & Sales

Strategy, marketing, race & event support (road, gravel & MTB) incl. at BWR, Manhattan
Beach Grand Prix, Tour of California, Grand Prix Cyclistes du Quebec et Montreal, Big Sugar.

Co founder with Mike Wilson

Marketing Consultant

Manage all B2B marketing activities for North American distributor of cycling components.
Major projects: B2B website overhaul & product data management (10K SKUs); dealer
program, catalogs, price lists, & sales materials creation; dealer locator data management;
dealer CRM & email marketing; manage ExpertVoice platform & event POS system; warranty
and technical product support & product marketing content analysis; event marketing;
organization & overhaul of marketing equipment.

Marketing Supervisor/Continental Brand Manager

and global sales and marketing on go-to-market timelines for US product
launches for Giant, Liv, Momentum and CADEX. Own and maintain the brand & product
marketing content calendars for Giant USA and Liv USA: Localize existing and develop
creative assets & publish (YouTube, Facebook/Instagram, email & website). Manage paid
social budget for Giant and Liv USA; Collaborate on PPC content, budget and strategy with digital agency. Collaboration with sports, events and gear marketing to promote athletes,
ambassadors, retailers, and events. Creation and maintenance of US product catalogs.

Marketing Content Lead

Yuba Bicycles LLC, Costa Mesa, CA)
Digital marketing and e-commerce optimization, including website content management
(Shopify, WordPress), email marketing automation and content creation, SEO & YouTube
optimization, paid media management. I created and implemented a content library, set up
benchmarks for performance metrics, and developed influencer content campaigns.

Digital Marketing Consultant

Plan, develop and deliver strategic marketing campaigns across multiple channels (print, digital, social, email). Introduced new email marketing platform, fixed technical issues to increase open rate by 150%. Rolled out digital advertising platform to increase web traffic by
50%. Manage CRM (Salesforce) and design, implement, and track email marketing
campaigns (Pardot). Create marketing materials (ads, brochures, sale flyers). Manage all
website content (photo assets, text, HTML), SEO optimization.

Responsible for marketing and sales of a range of technical products for human behavior
research, successfully completing entire sales cycle from inbound lead through qualification,
product demo, quote and contracts. Sales operations setup, reporting and CRM
administration, managed social media and strategies for customer retention and lead
generation: improved SEO rankings on major terms by 30+; launched paid digital advertising
campaigns, programmed website and developed content for re-launch.

Technical Sales and Marketing Specialist

Provided strategic and operational support to German life science companies entering the US
market. Mentored 2 full-time interns, managed portfolio companies in the neuroscience digital
health space, doing regulatory, market research, and strategy support. CRM database
administrator. Developed and delivered to CEO all company financial and performance
metrics. Managed website content & re-launch project.

Project Administrator

(promoted from Head of Operations)
Created deliverable insights to advise clients on digital video marketing topic space analysis,
content strategy, advertising campaigns, customer analysis, segmenting and targeting.
Produced data, insights and content for major publications on cosmetics and consumer
electronics. Sales operations, people operations (payroll, benefits), investor relations, cash
management and reporting. CRM developer and administrator. Delivered sales and financial
reports to CEO and CFO. Organized and managed all capitalization and financing
documentation; Worked with CFO and CEO to close a $2.6M investment round.

Data Scientist

Default

Account Manager and Operations Manager North America

Research Assistant

Courtney Wilson is a Marketing Manager at Elite Sports Marketing in San Diego, California.

Courtney Wilson

Courtney Wilson

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Interests

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