Bachelor of Science in Marketing & Entrepreneurship

Tech

Sourcing & Ops Manager

Top Management

Operations Coordinator

• Implemented email capture campaigns on website that increased newsletter sign-up by 5x
• Produced bi-weekly newsletter campaigns that drove new and repeat Ecommerce sales
• Created pre-order program that opened new Ecommerce revenue stream
• Generated new and repeat wholesale accounts through online and in-person outreach

Ecommerce and Business Development

•   Created strategic email campaigns and managed sales efforts
•   Built & maintained 15 real estate websites for top performing agents in Tucson, AZ
•   Created social media and blog content calendars and implemented ad campaigns
•   Designed flyers, signs, postcards, posts, etc.
•   Tools: Adobe Suite, Trello, Pipe Drive, Growbots, Hootsuite, WordPress, Wix, YouTube, & Facebook Business Manager

Freelance Marketing Consultant

• Led sales efforts with focus on enterprise deals, targeting lending companies looking to utilize
market data and marketing automation to enhance agent relationships; closed $350k deal
• Managed internal customer success team and external engagement of 1,000+ users
• Hired marketing, sales, and support team and was conduit between development, marketing, sales, and support
• Developed systems and guidelines for turning support and sales feedback into product planning and development
• Tools: HubSpot, Intercom, SendGrid, Asana, Calendly, Stripe, Ghost, & Google Analytics

Chief Marketing/Operations Officer, Founder

• Built seasonal style guide and submitted POs supporting buying responsibilities of lead buyer
• Established and tracked sales projections, trend reports, and sell-through
• Tools: Retek Merchandising System, & Excel

Assistant Buyer Internship

• Created trend comparison and competitive pricing analysis reports
• Designed own collection; storyboard, design, fabric sourcing, merchandising presentation
• Tools: Adobe, Excel, & Sketching

Marketing & Design Internship

Cooper Kowalski is a Sourcing & Ops Manager at Hemlock Hat Company in San Diego, CA.

Cooper Kowalski

Cooper Kowalski

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