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Digital Merchandise & Web Conversion Manager

Top Management

Salesforce Commerce Cloud Business Manager Expert<br><br>Specialties: E-commerce & website content merchandising, optimization, & conversion through web analytics and integrated omni-channel marketing (print / web / brick & mortar / social).<br><br>Qualities: Flexible and adaptive to changing priorities and new technical applications to support evolving fashion strategies.

-Manage the online assortment to influence sales & conversion and improve customer retention -Oversee ecommerce supply chain, inventory management, order processing, and fulfillment -Analyze sales & web analytics to identify trends, opportunities, and areas for improvement -Manage relationships with external partners to ensure smooth integration and operation of tech stack -Troubleshoot & resolve any technical issues related to Salesforce Commerce Cloud & 3rd-party partners -Partner with Marketing, Supply Chain, IT, Finance, Retail, & Customer Service teams on product strategies & execution

Ecommerce Operations Manager

-Reported on product & brand sales, promotional events, & user analytics using Tableau, Google Analytics, & Excel -Partnered with cross-functional teams to support merchandising initiatives & goals by providing product knowledge -Managed vendor relations, reviewed product page content to ensure accuracy, and conducted quality assurance testing

Manager, Site Merchandising

-Managed total site structure & merchandise experience (product assignment & placement strategies) using Salesforce Commerce Cloud, currently focused on Women’s Division -Managed site search, synonym dictionary, redirects, page creation, Trend shops, Brand shops, and site sorting strategies -Managed personalization, A/B testing, & product recommendation strategies with Kibo (Monetate + Certona) -Coordinated emails & site content using Basecamp/Wrike; provide linking strategies & product direction -Reviewed business with Buying team & provide suggestions; conduct ad hoc reporting using Google Analytics, Micro Strategy (data warehouse), etc. -Trained two digital merchandisers

Sr. Digital Merchandiser

-Global product content responsibility: PDP asset coordination & set-up for all product launches (Magento, Basecamp) -Created product launch calendar & PDP template form -Item forecasting (Adaptive Insights) & inventory management (SAP ERP): promotions planning, coordinating with DC teams, & updating websites / marketplaces accordingly -Created inventory tracking form to communicate backorder & end of life updates -Maximize growth & conversion by managing & tracking PDP cross-sells & upsells -Communicate site updates & initiatives with Customer Service team -Manage & audit B2B, eBay, & international sites (UK, EU, NL) -Researched & selected cost-effective marketplace management software solution; implementation in progress (Go Data Feed, NewEgg) -Weekly & ad hoc site health & product launch analytics (Google Analytics) -Aid with email marketing & social / SEO / digital campaigns as needed

Sr. / Lead Digital Merchandiser - mophie.com

-Manage product navigation structure and sequence strategy for Women's site, and, at times, Men's site. -Develop pre-season merchandising strategies for key categories; adapt and evolve strategies with in-season changes -Lead cross-functional teams to support product and brand launches by creating and/or updating product index and landing pages -Support SEO with copy writer guidance and merchandising assortment rules -Use Bloomreach to optimize merchandise strategies, on-site search, and SEO efforts -Recap site analytics to make decisions to improve current strategies -Partner with buying and planning teams to learn about product / category performance and make strategic merchandising decisions to drive conversion -Partner with external vendors and internal marketing teams to update Brands Shops

Web Merchandiser

-Demandware platform software to optimize site structure, on-site search experience, and merchandise presentation -Google Analytics to assess customer buying patterns, site features, traffic trends, etc. -Monetate to develop promotional campaigns, A/B testing, and personalized messaging and site experiences -UserTesting.com to execute usability testing and determine areas of improvement -Developed product naming convention guide and merchandising rules for production team to follow, thereby optimizing shopping experience and SEO -Developed site process flow enhancement recommendations -Partnered with Creative team to execute merchandising strategies -Partnered with Planning and Buying teams by providing high level recommendations -Created merchandising trend categories based on dynamic and evolving product assortment -Partnered with 3rd party companies to improve analytical reports -Created weekly, monthly, quarterly & season reports to track performance -PowerReviews, BazaarVoice

Manager of Web Conversion

-Managed HollisterCo.com, which achieved sales of $87M+ in 2009 and $136M+ in 2010 -Coordinated and merchandized product loads with merchants, photo stylists, and web designers -Organized and sequenced all product categories including Cali Looks, Gifting, and Epic Only areas; other site responsibilities included markdowns, navigation, product presentation, marketing content, and collaborating with brand visual team -Monitored and analyzed inventory levels of over 1,400 key items each season; other inventory responsibilities included monthly sales projections, backorders, transfers / recalls, quality issues, and weekly sales reports -Tested and launched new site features (Denim Guide, Key Looks, design updates, etc.) and international sites, and document defects to IT -Developed email campaigns with management, marketing, web designers, and copywriters; scheduled and launched using Cheetah Mail -Collaborated with Distribution Center, Customer Service and fraud analysts to deliver optimal service and brand protection

Online Merchant - HollisterCo.com

-Acted as a liaison between merchants, planners, marketing, and website to deliver integrated brand message -Managed numerous categories through product attributing and site placement to translate brand initiatives -Planned promotional features and assorted site content with GMMs, writers, designers, and inventory team -Analyzed sales and customer site interaction to create reports and presentations of results -Brainstormed, researched, and executed campaigns and e-commerce projects to enhance user experience -Major projects include Product Page / Index Redesign and annual Swim / Outerwear tools -Analyzed internal search and assisted SEO efforts with the search marketing team to improve site metrics

Internet Merchandiser - Women’s, Kids’, and Uniform Divisions; Email, Affiliates

-Managed product line development through organization and communications. -Assisted with fit process, swatch cards, and showroom / sample preparation for market.

Intern in Merchandising / Product Development - Calvin Klein Underwear

-Researched and presented new trade opportunities (Middle East, Medical Textiles). -Organized tradeshow events (U.S. Pavilions at DecoContract, Index, Heimtextil, etc.) through assistance with recruiting, emailing, telephoning, etc. -Reviewed grant applications, updated / added mailing databases, and clerical duties.

Intern in Marketing Expansion Division in Office of Textiles & Apparel

-Managed store through practice of sales, customer service, special orders, etc. -Developed PC-based inventory system from DOS; trained & supervised new employees. -Compiled customer mailing lists and produced at least six mailings each year. -Experience included buying trips to NYC, window displays, modeling for ads, etc. -Continued during term breaks.

Boutique Retail Assistant

Intern

Office Assistant

Constance Shields is a Digital Merchandise & Web Conversion Manager at JustFoodForDogs in Aliso Viejo, California.

Constance Shields

Constance Shields

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Education history

Fashion Institute of Technology