Colter Miller

Data & Operations

2018 – Present

Managing the development of data systems and organizational processes

Independent Consultant

2015 – 2018

- Design dashboards to sort and process over 600 SKUs, identifying trends by region, gender, price point, and sizing - Analyze data from orders to monitor return triggers, improve targeting, and build loyalty - Build financial models to demonstrate customer lifetime value, marketing spend impact, and brand loyalty value - Identify, engage, and shape contracts with high value clients to deliver new and continuing revenue streams

Analytics Associate

2014 – 2016

I developed a 30 city index to better track sales movement against both localized and national programs. Additionally this index served to measure saturation and latency for program success, it was through this process that I identified a new potential sales channel. I presented the findings in one of my weekly meetings with executive strategy team members along with a basic go-to-market plan which we fleshed out further, whereupon I was made Channel Lead for the newly formed Athletics Channel. - Mined and processed data from 20,000+ retail stores to refine existing forecasts while maintaining inventory tracking - Designed, updated, and presented dashboards, along with supporting analytics files, to executive team on a weekly basis - Created a 30 city index, with 6 regional subsets, to track program impact against sales both locally and nationally - Analyzed sales patterns against inventory to inform sales forecasting and production timelines

Channel Lead - Athletics

2015 – 2016

Identified, crafted, and lead the launch of a targeted outreach program focusing on top level athletics programs. Through outreach with leading professionals in Collegiate, Pro, and National athletics programs, as well as our ambassador team of top performing professional athletes we returned 20x on launch costs within the first quarter, a +10% bump to company wide quarterly revenue. I managed pricing, distribution, and outreach programs to address the myriad needs of athletic trainers and coaches from all backgrounds in addition to performing direct sales functions.

- Developed strategic programs to target high-use customers, delivering $60,000 in new revenue over it's first quarter

- Monitored budget and sales pipeline, maximizing every opportunity to deliver a 20x return on budgeted project costs

- Analyzed market data to define key segmentation and identify targetable demographic cues

- Managed account development, KOL networking, pricing, invoicing, and prospecting.

Surf Camp Director

2014 – 2014

As an outside hire my duty as the Surf Camp Director was to re-define the leadership role of a growing program. By creating a separate position responsible for management of the surf camp we granted the shop owner greater freedom to focus on management of retail matters and both operations flourished with the added attention and autonomy. This role required thought and planning around the staffing, scheduling, planning, and training responsibilities to promote a more centralized and developed surf camp program.

- Handled staffing matters including hiring, scheduling, development, and optimization of 8 team members

- Served as primary point of contact for parents and guardians of campers to ensure direct and open information exchange

- Taught campers about surfing, skim boarding and the culture surrounding the "waterman" lifestyle

- Converted interested campers into customers at our retail location through offering sound and unpressured product advice

Founder / Operator

2010 – 2014

After assisting in the operation of a small competition in the summer of 2009, I took over as the manager of the event in 2010 and subsequently turned that one event into an annual series including 5 events across New England each summer. Because of the many facets involved in operating a small business I developed a wide variety of skills through execution of various responsibilities, of which these were the most prominent: - Negotiate sponsorship arrangements with industry leading companies to support our competition strategy, this includes acting as intermediary in athlete sponsor negotiations for continuing individual sponsorship agreements - Secure event permits and represent the competition group during interactions with various towns and park management groups - Conduct each competition as the head judge and director, making immediate adjustments as necessary - Train interested community members to aid in the planning, execution, and understanding of each event

Business development intern

2013 – 2013

- Tracked interactions all manner of sales data and potential clients through a Salesforce.com account

- Developed and maintained spreadsheets, after extensive analysis of market demand, to accurately model the economic potential of products

- Researched a variety of topics from potential development partners to operating levels of existing theme and water parks

Marketing and Social Media Coordinator

2011 – 2012

- Prepared an accurate and timely report in 5 forms: snow-phone message, email blast, fax blast, grooming report, and internal records account; all report conveys weather, surface conditions, terrain status, and upcoming events

- Synced with team members regularly to create a unified brand voice and appearance for use in upcoming events, media releases, and resort specials

- Generated unique and relevant ideas to bolster the resort’s national and international recognition

Sales Associate

2009 – 2010

- Analyzed market trends in relation to Burton products and its subsidiary brands, as well as those of its competitors

- Established, as a team, a cordial environment through a commitment to provide non-pressured, informative experiences for all customers

- Developed a network of customers resulting in a loyal clientele base and strong sales numbers

Snowboard Instructor

2003 – 2007

- Taught the fundamentals of snowboarding to a wide variety of students, from 3 year olds to 75 year old grandfathers - Pursued training programs to learn best practices for snowboard instructors and different methods for engaging students - Volunteered as an assistant for the very limited terrain park staff to help shape, maintain, and try out terrain park features - Studied for national certification and was granted admittance as a level 1 AASI certified member in 2007

Sales Associate

2005 – 2006

- Provided exceptional customer point of service through knowledge of products and related sports

- Advised customers of best product for their given situation. Also worked stockroom check-in and evening closing checks

Bachelor of Science (B.Sc.)

2007 – 2011

Bachelor of Science (B.Sc.)

Bachelor of Arts (B.A.)

2007 – 2011

Bachelor of Arts (B.A.)