Since the founding in 1982, in the basement of the Yellow Turtle store in Stowe, Vermont, Turtle Fur has embodied the moxie and purpose that were trademarks of the founder, Millie Merrill. For over 40 years Turtle Fur has been inspiring life lived outdoors by creating sustainable comfort for every adventure(r). What started with the invention of the fleece neck warmer, affectionately dubbed The Turtle's Neck, sparking a design shift in winter accessories, fuels the brand today as a leader in performance and lifestyle headwear and accessories. Turtle Fur is a Certified B Corp that believes business should be used as a force for good. Continuing, today, to create products that bring new people outside and support lifelong adventurers, while striving to deliver on the vision of health and happiness for everyone, everywhere through nature. -Managed a dynamic team of 13 full-time and 8 part-time members, fostering a culture of collaboration, continuous improvement, and exceptional performance. -Spearheaded the creation of Turtle Fur's dedicated ESG (Environmental, Social, and Governance) team, aligning our corporate values with strategic initiatives that promote sustainability and social responsibility. -Successfully guided Turtle Fur through the rigorous process of becoming B Corp certified. -Achieved >96% on-time outbound shipping rate at 100% complete. -Led reduction in polybag packaging by 46.4% (FY24 vs FY22), removing over 28,000 lbs of plastic from use and saving over $100,000 in costs. -Facilitated a significant leadership transition, with top-tier talent to join our team. We welcomed a new VP of Marketing, new VP of Sales, new CFO, and new CEO, ensuring a smooth and successful ownership transition while positioning Turtle Fur for future growth.

-Played a pivotal role in facilitating the sale of Turtle Fur to private equity, working closely with the owner to navigate the complex transition, ensuring a seamless change of ownership. -Achieved 10.5% combined year-over-year revenue growth with 17% growth in EBITDA. -Managed 6 direct reports and 2 indirect reports (matrix management structure) overseeing eCommerce, Marketing, Domestic Production, International Production and Purchasing, Global Logistics and Warehousing, Facilities Management, Retail and Wholesale Customer Service, Sales Operations, Inventory Planning and Buying, Human Resources, Corporate Sustainability, DEI, and Systems and Reporting.

-Led a transformative period, overseeing year-over-year revenue growth across owned D2C channels and Marketplaces, achieving a combined YOY increase of 38.75%. -Successfully elevated Average Order Value (AOV) with combined YOY growth of 5.32%, with a focus on optimizing customer value and enhancing sales performance. -Scaled operations efficiently, managing growth in total units shipped of a combined YOY growth of 45.95%. -Orchestrated combined YOY growth in email revenue of 51%. -Managed a direct team of three. -Established an internal DEI (Diversity, Equity, and Inclusion) team, spearheading the creation of monthly programming initiatives embraced by the entire company, consistently achieving an outstanding participation rate exceeding 90%. Demonstrated a deep commitment to fostering an inclusive workplace culture.

-Achieved a combined revenue growth of 112.48% from 2016 to 2020, reflecting a track record of sustained financial success and strategic excellence. -Created a forecasting methodology, delivering an average accuracy rate of 87% for revenue forecasts and budgets. -Successfully launched Amazon Sponsored Product Ads with first-year Total Advertising Cost of Sales (TACoS) at just 4%, while driving 32% of revenue on the channel. Maintained TACoS while achieving a substantial 121% revenue growth. -Drove over $12 million in revenue on the Amazon Marketplace. -Orchestrated a successful D2C replatforming to Shopify, leading to 76% revenue growth in the first year. -Successfully doubled Repeat-Purchase-Rate (RPR).

-Drove 253% revenue growth. -Successfully launched Multi-Channel Feed Management Software, streamlining data management and distribution processes to enhance the company's online presence and sales. -Successfully implemented a new retail Order Management System (OMS) and Warehouse Management System (WMS), resulting in a 400% increase in order processing speed. -Collaborated with Customer Service and Warehouse teams to enhance Order Management and Fulfillment processes, ensuring efficient and customer-centric operations.