Lifestyle

Outdoor

Snow

Tech

VP of Operations

Logistics, Shipping & Operations

Since the founding in 1982, in the basement of the Yellow Turtle store in Stowe, Vermont, Turtle Fur has embodied the moxie and purpose that were trademarks of the founder, Millie Merrill. For over 40 years Turtle Fur has been inspiring life lived outdoors by creating sustainable comfort for every adventure(r). What started with the invention of the fleece neck warmer, affectionately dubbed The Turtle's Neck, sparking a design shift in winter accessories, fuels the brand today as a leader in performance and lifestyle headwear and accessories.

Turtle Fur is a Certified B Corp that believes business should be used as a force for good. Continuing, today, to create products that bring new people outside and support lifelong adventurers, while striving to deliver on the vision of health and happiness for everyone, everywhere through nature.

-Managed a dynamic team of 13 full-time and 8 part-time members, fostering a culture of collaboration, continuous improvement, and exceptional performance.

-Spearheaded the creation of Turtle Fur's dedicated ESG (Environmental, Social, and Governance) team, aligning our corporate values with strategic initiatives that promote sustainability and social responsibility.

-Successfully guided Turtle Fur through the rigorous process of becoming B Corp certified.

-Achieved >96% on-time outbound shipping rate at 100% complete.

-Led reduction in polybag packaging by 46.4% (FY24 vs FY22), removing over 28,000 lbs of plastic from use and saving over $100,000 in costs.

-Facilitated a significant leadership transition, with top-tier talent to join our team. We welcomed a new VP of Marketing, new VP of Sales, new CFO, and new CEO, ensuring a smooth and successful ownership transition while positioning Turtle Fur for future growth.

-Played a pivotal role in facilitating the sale of Turtle Fur to private equity, working closely with the owner to navigate the complex transition, ensuring a seamless change of ownership.

-Achieved 10.5% combined year-over-year revenue growth with 17% growth in EBITDA.

-Managed 6 direct reports and 2 indirect reports (matrix management structure) overseeing eCommerce, Marketing, Domestic Production, International Production and Purchasing, Global Logistics and Warehousing, Facilities Management, Retail and Wholesale Customer Service, Sales Operations, Inventory Planning and Buying, Human Resources, Corporate Sustainability, DEI, and Systems and Reporting.

Vice President

General Board Member 2019, 2022
Treasurer & Executive Committee 2020-2021
Tech Committee Chair 2019-2022

Member, Board of Directors

-Led a transformative period, overseeing year-over-year revenue growth across owned D2C channels and Marketplaces, achieving a combined YOY increase of 38.75%.

-Successfully elevated Average Order Value (AOV) with combined YOY growth of 5.32%, with a focus on optimizing customer value and enhancing sales performance.

-Scaled operations efficiently, managing growth in total units shipped of a combined YOY growth of 45.95%.

-Orchestrated combined YOY growth in email revenue of 51%.

-Managed a direct team of three.

-Established an internal DEI (Diversity, Equity, and Inclusion) team, spearheading the creation of monthly programming initiatives embraced by the entire company, consistently achieving an outstanding participation rate exceeding 90%. Demonstrated a deep commitment to fostering an inclusive workplace culture.

Director of eCommerce & Marketing

-Achieved a combined revenue growth of 112.48% from 2016 to 2020, reflecting a track record of sustained financial success and strategic excellence.

-Created a forecasting methodology, delivering an average accuracy rate of 87% for revenue forecasts and budgets.

-Successfully launched Amazon Sponsored Product Ads with first-year Total Advertising Cost of Sales (TACoS) at just 4%, while driving 32% of revenue on the channel. Maintained TACoS while achieving a substantial 121% revenue growth.

-Drove over $12 million in revenue on the Amazon Marketplace.

-Orchestrated a successful D2C replatforming to Shopify, leading to 76% revenue growth in the first year.

-Successfully doubled Repeat-Purchase-Rate (RPR).

Director of eCommerce

-Instructed diverse groups and private lessons for skiers of all ages, fostering their skiing skills and passion for the sport at Cannon Mountain.

-Served as a mentor and trainer for Cannon Mountain Ski School Apprentices, guiding aspiring instructors toward achieving their first-level certification with PSIA (Professional Ski Instructors of America), contributing to the growth of skilled professionals in the field.

Ski Instructor

Help retailers win on Amazon as part of a team of the leading Amazon optimization software. 

-Managed a diverse portfolio of 12-20 Amazon Sponsored Product Ad accounts, driving optimal performance and profitability for clients across various industries.

-Played a key role in developing and fine-tuning an automated bidding structure, enhancing campaign efficiency and ensuring clients received the highest return on ad spend (ROAS).

eCommerce Consultant

-Drove 253% revenue growth.

-Successfully launched Multi-Channel Feed Management Software, streamlining data management and distribution processes to enhance the company's online presence and sales.

-Successfully implemented a new retail Order Management System (OMS) and Warehouse Management System (WMS), resulting in a 400% increase in order processing speed.

-Collaborated with Customer Service and Warehouse teams to enhance Order Management and Fulfillment processes, ensuring efficient and customer-centric operations.

eCommerce Operations Manager

Served 2 seasons as the Head Coach for a Division 3 Vermont Capital League Men's Varsity soccer team. 

Head Coach, Boys Varsity Soccer

Private Lessons & Children's Programs
Alpine Level II Certified - March 2014
Children's Specialist 2 - January 2016

High-end manufacturer, distributer, and retailer of kitchen and bathroom sinks based in North Kingstown, RI. 

-Successfully managed product listings and orchestrated sales strategies across an extensive network of 20+ eCommerce partners, driving 60% increase in sales within the first 7 months.

-Updated, designed, and effectively managed the company's websites, ensuring an enhanced online presence and user experience.

-Proactively sought out and established valuable partnerships with new eCommerce collaborators, including Amazon Vendor Central and Wayfair, expanding the company's reach and revenue potential.

-Created of an internal publishing division, Seena Creative Services, specializing in Wordpress and Social Media publishing services tailored to the kitchen and bath industry, contributing to the company's comprehensive and innovative offerings.

-Designed printed materials tailored for retail and distributor use, effectively showcasing our product portfolio and enhancing brand visibility in the market.

-Facilitated a seamless company transition between warehouses, ensuring minimal disruption to operations during the relocation process.

-Implemented a new SKU (Stock Keeping Unit) system and structure, providing clear and intuitive identification of products without the need for digital lookup, streamlining inventory management and order processing.

-Managed a graphic design intern, providing mentorship and guidance to develop their skills and contribute to the team's creative endeavors.

-Captured high-quality product photos, both for our company website and partner websites, enhancing the visual appeal of our products and supporting marketing efforts.

Internet Retail Account Manager

PSIA Level 1 attained March 2006
Children's Specialist 1 attained February 2013
2012-13 Season: Staff Trainer & Assistant Supervisor

Oversaw the various aspects of marketing the race, from social media, to email marketing campaigns and sponsorship acquisition (key sponsors were Narragansett Beer and Paul Bailey's Jeep). Led the planning of the after party.

Director of Marketing & Event Planning

Part-time snow reporter, full time snow enthusiast. I assist the Internet Marketing Manager, and the PR Manager with website maintenance, social media outlets, and a wide variety of other tasks, from photography to podcasting.

Key accomplishments - Surviving the worst winter in the last decade, helping start a video series of snow reports, coordinating being one of the first resorts on the east coast to have Google Street View on the trails.

Marketing Integrator

Intern as part of a two person team that put together and hosting the first annual Bold r Dash 5k Obstacle Course Race in Rhode Island. Primary responsibilities included marketing, sponsor acquisition, event planning, and web design.

Marketing & Event Planing Intern

Colin Giblin is a VP of Operations at Turtle Fur in Essex Junction, VT. View their experience, skills and work history on Malakye — the professional network…

Colin Giblin — VP of Operations at Turtle Fur

Colin Giblin

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