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I'm a marketing professional from Boston, MA who relocated to San Francisco, CA in 2019 for the opportunity to work for some of the most innovative companies in the world and to follow my passion for skateboarding and skiing. I have 7+ years of B2C marketing experience in brand management, strategy, planning, campaign development, multimedia production, activations, budgeting, partnerships, operations, and project management.

SquareTrade is a leading provider of extended warranties for consumer products, boasting retail partners like Walmart, Home Depot, Target, and Costco. SquareTrade was purchased by Allstate in 2016, and is currently transitioning its consumer-facing brand to Allstate Protection Plans.

My responsibilities over the last three years include managing the day-to-day marketing for retail partners both in-store and online, brand launches, marketing strategy, creative development, asset production, marketing operations, store installations, vendor management, budgeting, best practices creation, new process creation, cross-functional team management, and consumer research.

Highlights include:
• Managing all retail marketing activities that helped the company grow to $1.28+ in annual revenue in 2021
• Successfully launching SquareTrade/Allstate Production Plans with 20+ retailers, including our largest retail partner, Home Depot, with sales 33% above plan
• Creating data-driven marketing best practices, which when applied by retailers reliably drove 30% sales growth on ecomm
• Rebuilding our budgeting process, which provided accurate tracking of all retail partner spending for the first time
• Overhauling our internal briefing process to help our creative team complete projects more efficiently and effectively

Marketing Manager

'47 (brand) is a privately-owned sports lifestyle brand that makes licensed headwear and apparel for nearly every major sports league around the globe. ’47 products are sold across a wide variety of channels including major retailers like LIDS and Dick’s Sporting Goods, stadiums and arenas for the MLB, NFL, NHL, EPL, MLS, NBA, and NCAA, lifestyle boutiques like Villa, international retail like Citadium, and ’47’s own DTC.
 
I began my career at ’47 as a marketing coordinator and was promoted to senior marketing manager, leading a team of four by the end of my tenure. During that time, I took on a variety of opportunities and responsibilities including managing all omni-channel marketing activities for retail partners from in-store to online, email, social (paid and organic), and brand activation/events. I also managed brand campaign development and production, marketing strategy and planning, budgeting, vendor management, brand development, creative development, marketing operations, store installations, and cross-functional collaboration across teams.
 
Highlights include:
• Managing an $8M budget while leading a team of four. During this time, revenue at retailers increased 10%
• Owning the creation of brand campaigns used on all ’47 channels and at retailers, including the AW18 Holiday Campaign, SS19 MLB Campaign, and 2019 Key Product Stories. These campaigns helped increase sell-through of key products by 30%
• Creating the full-year 2019 retail marketing plan and strategy
• Developing the sub brand “OTS” for Amazon, ’47’s largest account. This included establishing brand standards, graphic identity, and voice, while also directing photoshoots to establish the look and feel.
• Executing a ’47 shop-in-shop in 270 Lids doors driving increased sales of 15%
• Orchestrating marketing activations for the NBA All-Star Game, NFL Superbowl, and at lifestyle boutiques for exclusive product launches

Senior Marketing Manager

Associate Marketing Manager

Marketing Coordinator

- Assisted in executing in-store presentations, grass-roots events, and digital marketing programs
- Led the development of the “Playmaker Bag” on Eastbay, an inside look at what items professional athletes can’t live without. Compiled athlete lists, acquired items, and directed the final photoshoots
- Collaborated on planning the soccer launch strategy. Helped create concepts for in-store POP, digital assets, in-store events, contests, and giveaways
- Briefed Creative Services on marketing asset requirements. Also briefed external vendors to create promotional products for in-store events
- Researched competitor and reseller marketing practices and trends

- Delivered web banners, email templates, landing pages and other digital assets to support reseller product launches and promotions
- Developed, created and updated product pages for the Marketing Resource Center and Webcollage, a reseller content syndication tool
- Analyzed internal, reseller, and competitor marketing practices and summarized findings for management
- Worked with and briefed internal agencies on digital asset requirements

Digital Marketing Intern

- Received footwear samples and acted as a liaison between Merchandising and Sales during the creation of new products
- Assisted in creating, reviewing and pricing product lines targeted to the American market
- Searched and maintained PUMA databases to gather necessary information for merchandising
- Analyzed market trends and reported findings back to management
- Created a new, more efficient method for training future interns
- Analyzed e-commerce business for all active accounts and reported findings back to management
- Collaborated with sales to determine correct product assortments for specific accounts
- Received, documented and redistributed invoices processed by the sales department

Footwear Merchandising & Sales Operations Intern

- Assisted with design projects including images for the website and new product mock-ups using Adobe Photoshop and Illustrator
- Acted as a public relations and advertising agency liaison
- Researched competitors, emerging trends, and recent news to better position the company
- Helped maintain the website, online newsletters, and surveys
- Maintained company’s Facebook page by writing copy, monitoring the page and responding to posts

Marketing Intern

Colin Flynn is a Marketing Manager at SquareTrade in San Francisco, CA. View their experience, skills and work history on Malakye — the professional network…

Colin Flynn — Marketing Manager at SquareTrade

Colin Flynn

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Northeastern University