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Freelance Designer

Freelance & Contract

_ Developed new business through referrals and proposals.
_ Designed logos, websites, brochures, annual reports and implemented social media campaigns.
_ Increased funding and visibility for several non-profits through pro bono design work.
_ Create solutions from concept to implementation for medical, agriculture
and clean-tech industries.
_ Clients: U.S. Department of Energy, Monterey Bay Aquarium and SeeMonterey

_ Create and manage all visual assets from print, web, photography and video.
_ Approach design problems conceptually and sell those ideas to business leaders and consumers.
_ Collaborate across multiple teams to drive projects to completion.
_ Led the brand look/feel/voice across all platforms and channels.

Creative Director

93921	 _ Redesigned Aquarium Adventures program based on A/B testing resulting in 100%.
530.386.2127	increase in online ticket sales.

Web Designer

Salinas, CA
_ Conceptualized design solutions from start to finish.
_ Present design concepts to clients and generated new business.
_ Managed design process including design team, project budget and schedule.
_ Enhanced company image by redesigning all in-house collateral.
_ Clients: Chiquita, HSBC and National Steinbeck Center

Art Director

_ Led the company of 500 in its effort to rebrand
_ Created and implemented the company's first branding manual.
_ Designed and created marketing collateral, including management of vendors.
_ Two years following the rebranding profits were doubled.

Senior Graphic Artist

_ Designed advertisements, collateral, environmental graphics and catalogs.
_ Redesigned advertisements for high-end magazines such as Vogue and Cosmopolitan.
_ Photographed all products for catalogs and advertisements.
_ Created and implemented new standards for product photography, thereby enhancing
in-house capability and design control.

ENLIGHTENMENT

Graphic Artist/Product Photographer

Chuck Casella is a Freelance Designer at Casella Creative in Carmel, CA. View their experience, skills and work history on Malakye — the professional network…

Chuck Casella — Freelance Designer at Casella Creative

Chuck Casella

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