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Marketing Manager / Brand Champion

Marketing & Sales

• Redesigned and manage dealership website including overall creative content, SEO, monitoring major unit inventory, driving web traffic, in-store transactions, lead generation and conversion rates.
• Build customer engagement across new and existing social media platforms, while managing Online Reputation.
• On and Off-site Event Management, both endemic and non-endemic.
• Increased Major Unit Sales month over month consistently by 45-50% solely through experiential and grass roots lead conversion
• Assist retail showrooms with merchandising layouts and product assortment selection to maximize transactions.
- Reinforce buy backs, exchange allotments and replenishment orders to decrease over OBS percentages.	- Implemented product sales forecasts within targeted demographics
• Spearheaded the Dealership transition into Triumph World Black Showroom focusing on PAC Merchandising, Graphic/Signage and Fixture Placement. My intent was to create an aesthetically pleasing flow and premium transformation. This marks my 4th Triumph World Black installation
• Assisted in implementing / drafting new sales processes, creating forecasts and budgets, P&L reviews, weekly managers and monthly staff meetings.
• Attend quarterly OEM / industry training to keep informed on current and future market trends.

• Developed, implemented, and executed all Marketing strategies across 10 lines of manufacturers for New/Used Major Units, Service, Parts and Accessories, Accounting and Corporate HQ.
• Maintained expert knowledge of social media platforms, industry trends, engagement tactics, product development, consumer feedback/sourcing, while identifying as the voice for both consumer, dealer.
• Maintained dealership image by managing current/new consumers, targeted demographics, social/digital/web content: including negative/positive reviews across all platforms, press releases, media buys, traditional/internal advertising, merchandise placement, partnerships and on/offsite events.
Events: Responsibilities for each event include:
• Review and fulfillment of event contracts, staying within the Marketing Department budget allowance.
• Event promotion and branding showcasing all parties, while managing staff awareness and advocacy.
• Personal transport, set up, and breakdown of all on-site branding, displays, and merchandise.
• Collecting and sourcing all consumer information for CRM imports, lead conversion, management awareness, and market trend research.
• Conducting a full analysis in a post-event report presentation during by-monthly Marketing Strategy Meetings, which included the dealership General Manager, Corporate Director of Marketing, and CEO.

Marketing Manager / Event Specialist

• Analyzed and repaired Brand Awareness missed opportunities: limited website capabilities, minimal to no social media exposer, lack of traditional advertising, and inessential partnerships/media buys.
• Developed close working relationships with brand representatives/ambassadors to initiate qualification of OEM benefits including advertising programs/incentives, merchandising, proper CRM procedures, and maintaining Brand Standards.
• Acted as an intermediary for inherited staff, consumers, and within the dealerships' specific riding community/clubs in preparation for company merger.

Marketing Manager / Event Specialist, August 2014 to July 2015 LoneStar BMW

• Lead teams in multiple units ranging from 15-40 team members. Achieved budgeted goals by surpassing sales budgets, exceeding customer's expectations and controlling costs to ensure maximum profitability.
• Created a high awareness of Brand Standards by receiving excelling brand audit scores in each unit deemed responsible for.
• Maximized LSM opportunities by first focusing on Marketing inside our four walls, to capitalize any business brought in by B2B, and Guerilla marketing efforts.
• Recruited by my direct supervisors, I've overseen two restaurant Grand Openings. This included restaurant design, staff recruitment/development, and implementing upgraded technology into day-to-day operations. This lead to assisting with company wide training of my peers and their staff, once the new Corporate Brand Standards were implemented into the rest of the franchise system.

Restaurant General Manager

print material, web design, TV broadcast and feature films.
• Production Assistant for various video productions such as Digital and HD shooting, special CG effects, scripting and turnkey productions.

Graphic Designer and Animator for motion graphic sequences

Graphic Designer focusing on print material, catalog layout design, various advertisements, and	promotional material.

Graphic Designer

Chrystal Banz is a Marketing Manager / Brand Champion at Freewheeling Powersports in Austin , TX.

Chrystal Banz

Chrystal Banz

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