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I am an innovative marketing professional who has recently relocated from the Midwest to Southern California. I have a seasoned footprint in the technology industry and am highly motivated to continue my maturing career in fashion, fitness, and/or action sports. My goal is to obtain a role where I can offer revolutionary ways to grow sales through unrivaled brand and customer experience; doing so by methodically applying years of vast experience at the market leader in enterprise software, along with inventive go-to-market strategies gleaned from a recent self-directed leadership position at a grassroots nonprofit. 

Extensive experience includes, but is not limited to:

B2B Strategic Marketing
Content Marketing
Digital Marketing
Field Marketing 
Sales Enablement
Brand Optimization
Thought Leadership
Customer Experience
Sponsorships
Event Marketing 
Strategic Communications


My most recent professional endeavor brought me to a local Minneapolis non-profit servicing homeless youth, where I served as the Director of Marketing and Communications. In this role, I not only managed 400+ active volunteers, but I initiated and directed an entire rebrand of the organization. 
·	In 18 months, built and implemented a comprehensive marketing plan that would catapult the nonprofit organization from a drop-in center to a fully operational transitional housing facility for homeless youth
·	Curated all content for internal and external stakeholders and constituents through online platforms, media relations, press releases, donor letters, annual reports, newsletters, and other collateral 
·	Lead the vendor selection and implementation project for the database that will support 1000+ volunteer records, 2,500+ donors, and a refined volunteer cultivation

Director of Marketing and Communications

·	Developed robust and innovative thought leadership programs to build social selling capabilities and optimize the overall digital experience for customers 
·	Operationalized story development, content creation, and amplification of a multi-media content strategy to increase SAP brand engagement and demand generation responders
·	In 5 months, sourced and published 100 top-performing blogs by driving the day-to-day management of the editorial calendar


Senior Program Manager, Thought Leadership

·	Team lead for North America social managers, managing and delivering integrated communications across owned, earned and paid media channels for 12 industries, 5 regions, and all key solution and lines of business areas
·	Responsible for social campaign strategy and new content distribution model for North America social marketing
·	Q3 2013 MVP Award Recipient for Teamwork
·	Project managed $150K investment in paid media plan for company’s largest annual conference and exceeded target views by 289%


Social Media Marketing Lead, North America 

·	Developed and executed national and regional industry plans to support field pipeline and revenue targets
·	Project managed top tier retail, healthcare, and public sector industry events and global sponsorships


Industry Marketing Manager

·	Responsible for the development of new campaign programs and standards to drive marketing effectiveness and reach for SAP 
·	Q2 2012 Quarterly Value Award recipient for “Ideas to Action”


Demand Center Campaign Manager 

·	Responsible for project managing and editing a portfolio of over 100 direct mail projects servicing the broadband industry nationwide 

Associate Account Executive

Christina Christensen is a Director of Marketing and Communications at HOPE 4 Youth in Aliso Viejo, CA.

Christina Christensen

Christina Christensen

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