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Consumer Events Supervisor

15+ years of Event and Marketing Management, including brand partnership experience to create and execute effective go-to-market strategies for specialty accounts in the sports and lifestyle industries. I have successfully planned and organized over 100 events, ranging from employee engagement to sales meetings and trade shows, with budgets up to $1.7M and up to 1000 attendees.

6+ years of Product Management experience, overseeing a portfolio of seven major apparel, footwear, and accessory brands with a combined annual revenue of $1.7B. Led product design and development, coordinated inventory and distribution, and optimized profitability and customer satisfaction. I reduced the cost of goods sold by $40M in one year, sold $20M in off-price inventory annually, and streamlined product inventory sheets. I am proficient in PLM, SAP, and CRM systems, and have a strong knowledge of retail operations and market trends. My goal is to deliver innovative and high-quality products and services that meet the needs and expectations of my clients and consumers.

4+ years of Project Management, varying across corporate operations, business development and retail operations.

Lead up to 50 contractors and established KPIs for the operation of parties, weddings, and business events. Raised brand awareness by creating and launching content and ads on Facebook and Instagram.

•	Planned and organized 8 weddings with budgets between $15-$50K.
•	Established connections with over 100 vendors, coordinating up to 20 vendors per event.

Director of Events

Wholesale Inventory Consultant

•	Oversaw a team of three product and inventory employees.
•	Coordinated a go-to-market product and category strategy for specialty account portfolios consisting of Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, and Von Zipper with a combined annual revenue of $1.7B.
•	Led product design and SMU development for specialty accounts, generating $35M annually.
•	Maintained year-over-year profitability through market analysis on seasonal product demand and reducing cost of goods sold from $181M to $141M within one year.
•	Sold $20M in off price inventory annually by meeting with 10-15 accounts weekly to evaluate available inventory. 
•	Streamlined product inventory sheets, improving readability and efficiency of managing SMUs and tracking inventory.
•	Implemented inventory audits, eliminating sales of out-of-stock product and improving inventory report accuracy.
•	Mentored three interns per season, raising $400K in two years for the Boardriders Foundation’s sustainability initiatives.

Account Product Manager

Managed 2 sales events annually for 500+ people across merchandising, marketing, retail, wholesale, sales, operations, e-commerce, and product development. Oversaw 50+ people within wholesale and retail functions for international and domestic marketing events. Maintained records of ambassador contracts for partnerships with celebrities, surfers, and skateboarders. Champion brands to maximize marketing and promotional opportunities including sponsorship at every attended event.

•	Saved the company over $5K per sales event by taking the initiative to manage the events over an outside contractor.
•	Established wholesale and direct-to-consumer (DTC) project timelines and KPIs for each step in the timeline.
•	Managed wholesale and product events for Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, and Von Zipper with $1.6M budgets.
•	Collaborated with the Heads of Product and Marketing, Vice President, and Sales Executives across all 7 brands to structure product launch events and tactical marketing activations in support of overall marketing initiatives.
•	Collaborated with marketing teams to organize 20+ community events and follow-ups.
•	Provided marketing tools to enable specialty accounts to generate $35M in revenue annually.
•	Mentored three interns per season, leading growth in donations from $100K to $400K in one year for the Boardriders Foundation’s sustainability initiatives.

Event Manager

•	Managed $800K budgets and up to 50 people in the planning and execution of biannual sales events for 500+ attendees domestically and internationally, providing information and training on new product lines for each season.
•	Created presentations on brand development which streamed to 5000+ international employees, improving employee engagement and employer transparency.
•	Determined what trade shows to feature our products in based on historical performance, competition research and cost to forecasted profit analysis.

Executive Assistant

•	Led three, 24-hour store remodels over six months from start to finish including sourcing and securing pricing with contractors, facilitating temporary closing, coordinating overnight construction, and reopening.
•	Managed plans and timelines for each phase of development including collaborating with design and retail teams on strategic product placement and layout.
•	Met with teams at each store to understand their needs for effective product roll outs and product allocation.
•	Revamped the invoice approval process, eliminating the step of mailing approvals to each team to sign which prevented lost documents, sped up the process, and made invoices immediately accessible to all involved.

Retail Operations Project Manager

Organized 3 biannual sales events with an annual budget of $3M. Structured product release events and activations, and established KPIs in collaboration with the Heads of Product and Marketing.

•	Planned and executed over 15 marketing and on and offsite employee engagement events.
•	Managed up to 3 events simultaneously while leading the 6-month sales event planning process.
•	Facilitated partnerships with athletes including the Los Angeles Angels baseball team by managing contracts and follow-up communication strategies.
•	Led marketing activations including trade shows at the New York Marathon and pop-up shops for the retail organization.

Project & Event Manager 

•	Managed $1.7M budgets for biannual sales meetings with 1000+ domestic and international attendees to showcase new products and provide sales training for successful product launches.
•	Coordinated 50 people across all teams in planning and executing their portion of the meetings.
•	Met with four Regional and eight District Managers to facilitate leadership team requests and product requirements to grow profits across all domestic retail stores and eight stores across Mexico.

•	Handled ticket sales, will call and pre-sales
•	Talent coordination, logistics and management
•	Trade show spokesperson, managed traffic driving initiatives throughout each event

Event Project Manager

Christina Armitage is a Consumer Events Supervisor at Kawasaki Motors Corp., U.S.A. in Rancho Santa Margarita, California.

Christina Armitage

Christina Armitage

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UC Irvine