Christina Alanez
Christina Alanez
Medford | United States
Skills
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Interests
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Work experience
Freelance/Contract Position
Product Manager (Contract) | 04/2016 - 06/2017
• Responsible for the management of multiple projects including project planning to final stage of commercial completion, timeline maintenance, product design, and manufacturing process
• Monitored and analyzed sales records, trends, and economic conditions to anticipate consumer buying patterns and determine what the company would sell and inventory needed
• Resolved all cost sheets/specs issues and ensured product was executed within the budget, quality/pricing, and timelines to meet customer requirements
Exxel Outdoors Inc.
Product Manager | 10/2010 - 01/2016
• Managed a team and was responsible for the end-to-end product creation life-cycle from initial concept to commercialization
• Reduced style count to increase productivity and create a line that was commercially viable
• Brought production costs down by 15% by sourcing new vendors and renegotiating prices
• Created seasonal product briefs that defined product positioning, pricing, product/packaging, competitor analysis, and brand relevance
Fortune Fashions Inc.
SMU Product Manager | 12/2009 - 10/2010
• Worked directly with Sales Rep’s and Design in an aggressive speed to market and price driven environment for majors, specialty, and outlet accounts
• Created and maintained IMU cost spreadsheets to ensure pricing goals were met
• Managed all retail and licensee SMU projects from design to development, through production, including compliance, testing and auditing
La Jolla Group
Product Development Coordinator | 01/2008 - 12/2009
• Managed all aspects of apparel development from concept through production
• Traveled to Asia to meet directly with vendor managers to re view seasonal line and negotiate pricing/delivery
Bodywaves Inc.
Assistant Designer | 01/2006 - 01/2008
• Assisted with design, illustration, fabric selection, and development of swim-wear line
• Actively participated in planning and delivering presentations for key customers and sales meetings