Bike

Fashion

Fishing

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

A result-driven professional with 10+ years of experience in all facets of line development, product management, merchandising, and design. Combining unique and powerful blend of a strong analytical mind and background with an in-depth product knowledge across apparel and accessories. A proven self-starter with a true understanding of product driven business.

• Responsible for the management of multiple projects including project planning to final stage of commercial completion, timeline maintenance, product design, and manufacturing process
• Monitored and analyzed sales records, trends, and economic conditions to anticipate consumer buying patterns and determine what the company would sell and inventory needed
• Resolved all cost sheets/specs issues and ensured product was executed within the budget, quality/pricing, and timelines to meet customer requirements

Product Manager (Contract)

• Managed a team and was responsible for the end-to-end product creation life-cycle from initial concept to commercialization
• Reduced style count to increase productivity and create a line that was commercially viable
• Brought production costs down by 15% by sourcing new vendors and renegotiating prices
• Created seasonal product briefs that defined product positioning, pricing, product/packaging, competitor analysis, and brand relevance

Product Manager

• Worked directly with Sales Rep’s and Design in an aggressive speed to market and price driven environment for majors, specialty, and outlet accounts
• Created and maintained IMU cost spreadsheets to ensure pricing goals were met
• Managed all retail and licensee SMU projects from design to development, through production, including compliance, testing and auditing

SMU Product Manager

• Managed all aspects of apparel development from concept through production
• Traveled to Asia to meet directly with vendor managers to re view seasonal line and negotiate pricing/delivery

Product Development Coordinator

• Assisted with design, illustration, fabric selection, and development of swim-wear line
• Actively participated in planning and delivering presentations for key customers and sales meetings

Assistant Designer

Christina Alanez is a Product Manager (Contract) at Freelance/Contract Position in Medford, OR.

Christina Alanez

Christina Alanez

Skills

Interests

Industries

Education history

Fashion Institute of Design & Merchandising