Christian Hansen

• Oversaw the operations for the Northwest sales territory (CO, UT, WY, MT, ID, WA, OR). • This high-profile position spearheaded all dealer network development, wholesale activity and strategic partnerships with our dealer network. • A critical role where industry experience came into play to help define and create program and process improvements within the Sales Business Unit structure through dealer feedback and market intelligence. • Established the NW territory quickly, growing it from only two dealers to now sixteen, the NW is currently Alta Motors’s largest sales region in the US. • YTD the NW territory lead the company in dealer count, sell-in and sell-out figures. • Regular dealership meetings helped to answered questions, resolve issues and identify new strategies that could be implemented.

• Met with existing customers and prospects through personal calling efforts to discuss business needs and recommend ways to provide effective solutions. • Identified strategic business opportunities to advance technology through licensing and project development. • Configured any human and material resources needed. • Performed detailed material inventories and ordered appropriate supplies. • Assisted machine operators with finished pieces. • Oversaw the production process and managed production schedule. • Planned, organized and executed sales strategies and territory plans. • Executed local, regional and national marketing and branding initiatives to drive sales within existing and prospective accounts.

• SpeedyMoto designed and manufactured exceptional after-market components for Ducati motorcycles, focusing on damage control and ergonomic enhancement. • Developed SWOT analysis and executed targeted sales strategies accordingly using data-driven decision-making. • As the director of Sales and Marketing, built an international dealer and distribution network that grew to over 300 vendors and over 1.1M in sales annually. • Helped grow the SpeedyMoto brand to be one of the most highly regarded aftermarket brands in the Italian motorcycle industry. • Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics. • Devised sales strategies to increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition. • Drove retailer engagement, improved retailer satisfaction and earned retailer advocacy through communication and relationship management.