Christian Hansen
Regional Sales Manager · Alta Motors
In My Own Words
Motivated Regional Manager bringing extensive experience in strategic planning, market development, and operations management. History of improving revenue and increasing sales efficiency to maximize profit. Seeking leadership position in the Powersports Industry with established company.
Work Experience
Regional Sales Manager
Alta Motors2017 – 2018
• Oversaw the operations for the Northwest sales territory (CO, UT, WY, MT, ID, WA, OR). • This high-profile position spearheaded all dealer network development, wholesale activity and strategic partnerships with our dealer network. • A critical role where industry experience came into play to help define and create program and process improvements within the Sales Business Unit structure through dealer feedback and market intelligence. • Established the NW territory quickly, growing it from only two dealers to now sixteen, the NW is currently Alta Motors’s largest sales region in the US. • YTD the NW territory lead the company in dealer count, sell-in and sell-out figures. • Regular dealership meetings helped to answered questions, resolve issues and identify new strategies that could be implemented.
Partner
Houserworks LLC.2004 – 2014
• Met with existing customers and prospects through personal calling efforts to discuss business needs and recommend ways to provide effective solutions. • Identified strategic business opportunities to advance technology through licensing and project development. • Configured any human and material resources needed. • Performed detailed material inventories and ordered appropriate supplies. • Assisted machine operators with finished pieces. • Oversaw the production process and managed production schedule. • Planned, organized and executed sales strategies and territory plans. • Executed local, regional and national marketing and branding initiatives to drive sales within existing and prospective accounts.
Founder, Director of Sales and Marketing
SpeedyMoto2004 – 2014
• SpeedyMoto designed and manufactured exceptional after-market components for Ducati motorcycles, focusing on damage control and ergonomic enhancement. • Developed SWOT analysis and executed targeted sales strategies accordingly using data-driven decision-making. • As the director of Sales and Marketing, built an international dealer and distribution network that grew to over 300 vendors and over 1.1M in sales annually. • Helped grow the SpeedyMoto brand to be one of the most highly regarded aftermarket brands in the Italian motorcycle industry. • Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics. • Devised sales strategies to increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition. • Drove retailer engagement, improved retailer satisfaction and earned retailer advocacy through communication and relationship management.
