Christian Florin
Christian Florin
Art Director/Staff Photographer
Anaheim | United States
Skills
No information
Interests
Photography
Design
Traveling
Industries
Bike
Golf
Lifestyle
Snow
Swim
Yoga
Work experience
Yellow Box Corporation
Art Director/Staff Photographer | 04/2014 - Current
- Art and creative direction for national marketing and advertising campaigns
- Responsible for both in-house studio product shots and company look book/lifestyle campaigns
- Shoot, edit and format products for placement on website, emails, advertising and social media
- Direct graphic design and marketing teams to meet deadlines based on project schedule
- Develop, collaborate and execute layout and design for all email marketing campaigns
- Create and execute strong branding, brand voice and brand loyalty to drive sales and profitability
- Direct, coach and motivate design, marketing and e-commerce team
Christian Florin Photography
Owner | 01/2011 - Current
Commercial, lifestyle & product photographer based out of Southern California. I fell in love with telling stories through creative, real and honest imagery.
Mps&it Sales Consulting
Campaigns Director | 09/2012 - 12/2014
- Web site design, social media content and creative direction for over 5000 dealers nationally
- Collaborative needs identification to include multi-channel solution development and execution
- Captured, analyzed, reported and adjusted strategy in support of data and results compilation
- Developed, designed, and created new applications, ideas, relationships, systems and products
- Created graphical and typographical symbols that represent a product in presentations and website
The Princeton Companies
National Creative Director | 06/2013 - 08/2013
- Created high visual impact design solutions for Fortune 2000 clients nationally
- Coached, directed and led team of 6 creative professionals
- Created and implemented innovative solutions for client/brand multi-channel marketing programs
- Developed distinctive brand identity to represent the company in support of a national sales team
- Worked closely with Sales/Marketing VP to create vertical sales strategy and sales support
Super Color Digital
Marketing Manager | 01/2008 - 01/2011
- Creative/art direction for all national marketing programs; including online, print and social media
- Led, directed a team of 5 in support of company revenue and profit objectives
- Designed and developed all corporate communications material
- Produced, designed, organized and implemented all trade shows, over six a year
- Created, produced, organized and developed all collateral and agendas for annual company event for over 400 attendees