Bike

Golf

Lifestyle

Snow

Swim

Yoga

Photography

Design

Traveling

Art Director/Staff Photographer

Creative & Design

Creative media and communications professional with over 10 years experience collaborating with clients to drive marketing strategies; advertising, graphic design, creative direction, photography, public relations & social media.

- Creative design and direction
- Commercial, lifestyle and product photography
- Creating meaningful content on social media platforms
- Developing/executing innovative marketing programs
- Directing people and processes
- Branding/new product launches
- Event planning and execution
- Engaging analytics to drive strategy

- Art and creative direction for national marketing and advertising campaigns
- Responsible for both in-house studio product shots and company look book/lifestyle campaigns
- Shoot, edit and format products for placement on website, emails, advertising and social media
- Direct graphic design and marketing teams to meet deadlines based on project schedule
- Develop, collaborate and execute layout and design for all email marketing campaigns
- Create and execute strong branding, brand voice and brand loyalty to drive sales and profitability
- Direct, coach and motivate design, marketing and e-commerce team


Commercial, lifestyle & product photographer based out of Southern California. I fell in love with telling stories through creative, real and honest imagery.

Owner

- Web site design, social media content and creative direction for over 5000 dealers nationally
- Collaborative needs identification to include multi-channel solution development and execution
- Captured, analyzed, reported and adjusted strategy in support of data and results compilation
- Developed, designed, and created new applications, ideas, relationships, systems and products
- Created graphical and typographical symbols that represent a product in presentations and website


Campaigns Director

- Created high visual impact design solutions for Fortune 2000 clients nationally
- Coached, directed and led team of 6 creative professionals
- Created and implemented innovative solutions for client/brand multi-channel marketing programs
- Developed distinctive brand identity to represent the company in support of a national sales team
- Worked closely with Sales/Marketing VP to create vertical sales strategy and sales support

National Creative Director

- Creative/art direction for all national marketing programs; including online, print and social media
- Led, directed a team of 5 in support of company revenue and profit objectives
- Designed and developed all corporate communications material
- Produced, designed, organized and implemented all trade shows, over six a year
- Created, produced, organized and developed all collateral and agendas for annual company event for over 400 attendees


Marketing Manager

Christian Florin is an Art Director/Staff Photographer at Yellow Box Corporation in Anaheim, CA.

Christian Florin

Christian Florin

Skills

Interests

Industries

Education history

California State University Fullerton