• Provides direction and develops the strategy for Suzuki Racing Programs to ensure maximum exposure and brand awareness through racing, marketing, and advertising activities. • Develops, forecasts, and manages Motocross/Supercross, Amateur, Off Road and Contingency Budgets. • Works with teams, athletes, sponsors and events to maximize Suzuki exposure and to increase brand identity among enthusiast and fans through reporting race results, social media, event activation and athlete recruitment. • Liaises with R&D by providing race team feedback and expert opinion to improve Suzuki products and enhance Suzuki customer experience and loyalty. • Liaises with Communications and Sales by providing experience from events and product feedback to help tell the story of the Suzuki brand in marketing and advertising campaigns. • Reviews and provides content for press releases and media events related to race teams, athletes, product, and race events. • Develops and manages Dealer Race programs to expand dealer customer base. • Responsible for Race Team identification, contract negotiation, & partner development between teams, sponsors, and race organizations. • Maintains parts management (ordering, reconciliation, tracking) and Suspense Unit allocation management

-Provided industry expertise to Nike 6.0 motocross division for athlete scouting and recruitment, event promotions and sponsorship, and company transition into motocross industry.. - Assisted with team building athlete retreats located at Nike headquarters