Bike

Creative Agencies

Fashion

Fishing

Lifestyle

Outdoor

Snow

Streetwear

Surf

Yoga

Unapologetic single-speed rigid mtb'er.

Frequent early-riser for backcountry dawn patrols in the winter and stealth fly-fishing missions in the summer (or sometimes a seasonal vice-versa)

Community involved locally and environmentally aware globally

Management - Executive

Director of Sales and Brand Development 

Marketing & Sales

Mountain-based Brand and Sales Development leader, with development and entrepreneurial executions in both the Ski and Outdoor sectors.  Seeking a grassroots or purpose-centric brand development opportunity that would benefit from my experiences and my locale in the central Colorado Rockies.  

Based in Breckenridge, Colorado - I live the mountain lifestyle everyday, not simply as part of a contrived marketing narrative.  Consider the benefit and insights of developing your brand and establishing a trend baseline from a mountain view vantage; rather than a corporate business park - let me help you elevate and optimize your brand.    

Senior Sales and Brand Development 

with preservation, restoration and enhancement of local open space, waterways and trails
• Partnered with town staff and community members to grow awareness of river and stream restoration from historic mining damage

Open Space Commissioner 

Sales  Manager

Rab & Lowe Alpine	12/12 - 11/18
U.K.-based technical outdoor apparel and U.S. Heritage backpack manufacturer
President and Country Sales Manager, U.S. Subsidiary
• Developed and supported sales strategies, pricing and distribution objectives; led team to 30% annualized brand growth of Rab brand over six years
• Increased revenue for both brands by opening and nurturing distribution with both key e-commerce and independent specialty outdoor accounts
• Transformed sales team; developing a culture of authenticity, collaboration and common goals between external sales and internal support teams
• Partnered with U.K.-based team to implement both B2B and B2C enabled brand sites and virtual sales tools for U.K., U.S. and International markets
• Conceptualized and opened the first Rab brand retail store; focusing on interpreting brand culture and narrative as guideline for developing market
• Teamed with branding agency to reimagine, reset and re-launch brand standards through international brand definition project
• Prompted conceptual brief and worked with U.K. based design team to position and launch North American focused lifestyle apparel range

President and Country Sales Manager

• Purchased existing outdoor retailer in 2006. Achieved significant topline growth, maximized profitability and increased margin from 23% to 44%
• Drove exponential annual sales increase in each fiscal year of ownership, and successfully sold profitable business in 2012
• Implemented sales data optimizing POS retail system.  Analyzed product trends, developed retention programs and facilitated customer development
• Designed and oversaw development of ecommerce platform, increased e-commerce sales revenue by 155% over four years
• Pioneered vibrant partnerships with emerging international vendors, solidifying a unique and identifying customer experience
• Redesigned and modernized all imaging and branding of company, while retaining the brand authenticity and heritage
• Created a retail environment that embraced both a modern Colorado mountain culture and a traditional European ski touring ancestry
• Early-adopting retail partner of 1% for the planet - donated 1% of gross income to local and national environmental and conservation groups

CEO / Owner

Advisory Board Vice-President
• Board member focused on fundraising, marketing and brand awareness for leading non-profit backcountry lodging association
• Fostered a collective support amongst local and national government in construction efforts of eco-aware backcountry hut system

Executive Advisory Board / VP

Chris Tennal is a Director of Sales and Brand Development at Fjallraven USA in Breckenridge, CO.

Chris Tennal

Chris Tennal

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