• Partnership development and sales & marketing management of action sports, outdoor and lifestyle brands. Selected Achievements: • Creation of targeted marketing and brand strategies for clients to launch into emerging markets. • Provide access to broad network of key retailers and industry influencers to increase market presence. • Recruitment, development, and management of national sales team and go-to-market strategy.

• Recruitment, training, and management of inside employees, outside sales reps and international distributors. Management of inside sales staff in Florida based office, and international freelance artists/writers, from personal home office based in California. • Established systems internally to track social media growth, issued press releases, designed trade show booth for 2015, lead design on sales materials, web site, built order forms, established sales rep programs, retailer and rental programs, liability waiver program for electric skateboard division with FiiK legal. Recruited various You Tube reviewers, magazine affiliates, professional athlete ambassadors, and industry influencers to introduce this established Australian company and category to the North American market.

• Establishment of sales material and initial North American website build. Lead trade show booth design/concepts. • Worked with upper level management to establish sales, lease, and revenue share programs for golf courses • Worked with GSC legal team to create liability waivers, training videos, and safety precautions for course partners • Management of inside team based in Florida from home offices in California. • Recruitment of Golf Specific Sales Agency, The Duran Group, to lead sales efforts in the golf market. Trained DG upper level staff, inside & outside sales staff the GSC sales, lease, and revenue share programs and product specifications. • Established relationships with varying magazine affiliates, television groups, and golf associations

Responsible for all wetsuit and clothing sales, merchandising, in-store marketing/employee education, promo, and brand expansion within Florida, Alabama and Georgia.

Managed account sales, product education, local marketing efforts, and new account research and establishment in North Florida.

Independent Sales Rep distributing Given, Dog Town, and Hosoi skateboards, to specialty retail.

Assisted in regional pioneering of start up apparel line in the Southeast. Managed all ground level marketing, sales, regional team acquisition, in store merchandising, and customer service in Florida, Georgia, and Alabama. Created educational components for retail employees to assist in brand recognition.

Responsible for all sales, product education, new business, regional marketing, and sales forecasting .

Responsible for all VERTRA sales, merchandising, in-store marketing/employee education, promo and brand expansion within N. Florida.