Chris Goh
Graphic Designer · Abercrombie & Fitch Co
Columbus, OH
Work Experience
Graphic Designer
Abercrombie & Fitch Co2018 – Present
• Design and develop creative graphic solutions to concepts for the Boys brand using Adobe Suite. • Present designs in context to the category direction verbally in small group and big meeting settings. • Set up production files for tees/fleece & others categories to vendors for accurate graphic samples. • Ensures effecient process and communication flow between cross-function partners in person & Teams.
Freelance Designer, Present
SIGISQUAD2017 – 2017
Freelance Designer, Present • Self-manages own creative process and executes toward the given design direction for the client. • Rebranded various clients businesses including logos, layouts, icons and color palette. • Designed music cover artwork using Adobe Illustrator for music and poster commissions. • Designed & sourced all assets for SIGISQUAD apparel brand drop including lookbook, clothing & website. Music Branding, Ringling College of Art + Design, Sarasota FL, Aug 2017 - Dec 2017 • Semester long project branding SIGI (musician) including designing artwork, merch. and social media. • Illustrated a series of promotional concert posters using Photoshop for print. • Animated .GIFs and digital media using Photoshop and AfterEffects for presentation.
Graphic Design Intern
Loriet Sportswear Apparel2016 – 2017
• Redesigned logo & updated branding in Illustrator used for apparel, print and digital media. • Designed updated layouts for catalogs, business cards and presentations for print. • Revised and edited graphics/photos in Photoshop for commerical use.
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