Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

I live a very active lifestyle! i love the outdoors anything to do with a board or a motor i'm on. if we want to jump on a plane an go skydiving for the day i'm in.

CEO- Co Founder 

Executive

I studied Sports Marketing & Advertising through Varsity College School of Advertising in South Africa. I have 12 + years experience within the eCommerce - Marketing - Advertising industry encompassing operation management, brand management, artist management, business affairs, sponsorships, production, promotions.

I am highly organized and able to prioritize and complete tasks efficiently, I am a digital marketing expert who has a track record of coming up with audience-winning strategies that increase revenue, identifying web optimization opportunities, directing social media campaigns and pushing on-line publicity and promotions.My experiences to date enable me to provide direction to both internal and external clients on the best way to proceed in a digital marketing campaigns, In addition to this I can handle multiple tasks in a fast- paced environment under tight deadlines.



•	Leading and developing company's short and long term strategy.
•	Creating and implementing the company's vision and mission.
•	Evaluating work of other executive leaders within the company including directors, presidents, and vice presidents.
•	Maintaining awareness of the competitive market landscape expansion opportunities and industry developments
•	Ensuring that the company maintains high social standards and responsibilities wherever it does business.
•	Assessing risks to the company and ensuring they are monitored and minimized.
•	Setting strategic goals making sure they are measurable and describable

•	Developed and executed online promotional campaigns to support overall global web strategies. Reviewed performance of merchandising objectives and recommended new strategies for upcoming campaigns.
•	Merchandising management for all online physical products on, including inventory management, promotions, catalog maintenance, navigation, search and strategy execution.
•	Managed all eCommerce ROI marketing programs including the areas of SEO, paid search, retargeting, display ads, email marketing, affiliate marketing, direct mail, syndication of content into paid channels.
•	Optimized site navigation and improved the shopping experience based on analysis of customers' shopping behaviors.
•	Produced reports and provided insights on website analytics, customer behavior and sales using Google Analytics.
•	Developed online pricing strategy to effectively balance sales, product margins and retailer partner needs.
•	Directed all online promotions (email campaigns, product launch, new store openings, online store launches, 3rd party promotions)
•	Developed optimal online architecture modifications based on sales performance increasing sales traffic to all brands and social media platforms
•	Directed and implemented all Social Media, Search Engine Optimization (SEO), Paid Search, Email, Affiliates, 3rd party digital platforms, loyalty retention programs, reactivation and referring partners.

eCommerce Marketing Director 2014-2016 (Dec) 

•	Directed all eCommerce ROI marketing programs including all areas of SEO,SEM paid search, re-targeting, display ads, email marketing, affiliate marketing.
•	Developed eCommerce annual marketing calendars to align with global retail channels, product launch calendar.
•	Developed optimal online architecture modifications based on sales performance, increasing sales traffic to all brands and social media platforms.
•	Directed global eCommerce sales channels, productivity, and profitability through analytics & management
•	Devise and lead email communication programs ensuring sales and brand engagement, develop life-cycle marketing campaigns to drive loyalty and retention among existing customers and new customers.
•	Leveraged merchandising and content experience to help develop  best-in-class web experience that maximizes conversion opportunities and encourages more site visits.
•	Worked directly with customer service team to set policies and strategies in order to drive high quality customer care appropriate for a prestige brand
•	Developed and managed annual program KPI’s and program specific strategies that capitalize on the ability of each programs strengths in driving new and repeat buyers and demand.
•	Execute buys on strategic merchandise plans to maximize sales, sell-thrus, margin and inventory turnover.
•	Extensive knowledge in backend CMS systems (Magento, Wordpress, Wix, Squarespace and Shopify)
•	Directed all digital paid advertising  & social media marketing efforts relating to eCommerce (YouTube, Facebook, Instagram, Pintrest,  Twitter, Snapchat, Tumblr, Google +)
•	Managed  fulfillment and finance vendors to ensure operations are running efficiently and effectively.
•	Directed all vendors as it relates to digital efforts including a team of developers, graphic designers, digital marketing agency and all third party affiliates.
•	Provide  analytics on effectiveness of all digital marketing and eCommerce activities. Execute trend analysis, monitoring and competitive benchmarking.
•	Developed a strong test-and-learn culture for all marketing and email activities to improve customer engagement, acquisition, and site conversion.
•	Successfully managed program budget with P&L responsibilities. Monitored financial's to ensure gross margins were maintained.

International eCommerce Director  2009-2016 (Dec) 

Chris Frara is a CEO- Co Founder at Burning Trees Media in Santa Monica , CA. View their experience, skills and work history on Malakye — the professional…

Chris Frara — CEO- Co Founder at Burning Trees Media

Chris Frara

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