Jul 2020 — Now
Marketing Consultant (remote/#WFH)- serving as company's Director of Marketing · KADRO Soultions
Current engagement is with a technology company in North Carolina. Support client business development, customer acquisition and revenue objectives by defining B2B digital and traditional marketing and content strategies, creating and executing multi-channel sales acceleration and lead generation campaigns and more based on client needs in collaboration with in-house sales/business development and other department teams. Work includes social media, email marketing, copywriting, partner marketing, website and eCommerce work, content marketing, PPC and more.
Apr 2018 — Sep 2019
Director of Marketing · Haynes Manuals
SIZABLE WORKFORCE REDUCTION 2018-19 THUS THE SHORT TENURE. COMPANY FOR SALE 2019. SOLD 2020. Executed a broad array of digital and offline demand generation/growth and retention marketing initiatives for this publishing leader’s U.S. subsidiary in support of their DIY/DTC publications and B2B (SMB, library and education) data and software businesses. Managed the U.S. marketing team and budget. Manuals sold under the Haynes, Chilton and Clymer brands in print and online formats. Managed marketing team. Handled budgeting. Much more....
Oct 2014 — Mar 2018
Director of Marketing · Scosche Industries
Orchestrator of the company's global digital and offline marketing environments. Drove a spectrum of B2C and B2B acquisition/demand gen, engagement and retention, brand marketing initiatives utilizing internal and external marketing resources at this well-established, award-winning, global creator of consumer and wearable technology, car audio (automotive aftermarket), connected car and powersports products.
Feb 2012 — Oct 2014
Director of Marketing · pcRUSH
Managed the marketing department with significant hands-on involvement in all acquisition and retention marketing initiatives at this multi-million dollar, top-rated, internet retailer/etailer/e-Commerce and reseller/solutions provider supplying a broad array of computer, consumer electronics (CE) and other products (250,000+ skus in over 150 categories) to the business, consumer, education and government markets. Heavy emphasis placed on the planning and execution of multi-channel digital marketing initiatives to drive new and repeat business.
Apr 2008 — Jun 2011
Marketing Manager - Head of Marketing · SAFER Systems
Served as a member of the company's executive team in this VP level role. Headed the marketing, account management and IT functions at this global B2B technology (software and hardware) and engineering services company. Planned, developed and executed a wide array of revenue-enhancing product and marketing initiatives (including account based marketing-ABM) targeting a diverse group of public and private sector organizations from global Fortune 500 companies (oil, chemical, petrochemical, railroad, architecture/construction/engineering and more) to government entities at the Federal, State, Provincial and local levels including first responder agencies.
Apr 2005 — Apr 2008
Vice President, Marketing-Client Services · Rainmaker & Sun Integrated Marketing
Applied my diverse industry, brand and product marketing expertise in support of business development, account management, media planning and buying, integrated marketing plan creation and tactical marketing program development and deployment at this integrated marketing agency for clients in a diverse array of industries, including A/E/C, CPG, fashion/apparel, health and beauty, retail, HVAC, healthcare (medical device, pharmacy and technology), software, public utilities, clean energy and commercial truck manufacturing.
