Chris braquenier
Mech.Eng., Data Analyst and Owner at B.I.S.
São Paulo | BR
Skills
- Business Analytics
- Business Requirements
- Constructive Feedback
- Google Workspace
- Market Analysis
Interests
No information
Industries
No information
Summary
Activity
Work experience
Proparts
Project Business Analyst eCommerce - CRM - Garmin Brazil | 08/2024 - 01/2025
With this new position, I’ll be responsible for overseeing and optimizing our Customer Relationship Management (CRM) strategies to enhance engagement, strengthen relationships, and drive customer loyalty across our diverse product lines.
In this role, I will be leading initiatives that leverage data insights to create personalized, multichannel experiences for our customers—runners, cyclists, outdoor adventurers, golfers, and more! With platforms like Oracle Responsys and Wake CRM, I’m excited to shape targeted campaigns that speak directly to the needs and passions of our diverse audience.
My focus will be on integrating data, improving customer journeys, and utilizing the latest CRM technologies to deliver exceptional experiences. It’s a new chapter, and I’m eager to continue learning, innovating, and contributing to the growth of Garmin's community of active users.
Looking forward to collaborating with this fantastic team and making a real impact!
#CRMManager #Garmin #CustomerExperience #DigitalMarketing #CustomerEngagement #DataDriven #MultichannelMarketing #GarminActive
Proparts
Brand Manager | 06/2022 - 08/2024
Brand Manager in Brazil for: Rockshox, Mavic, Squirt, Stans no Tubes
Business Intelligence Service
Company Owner | 06/2022 - 08/2024
Aproveitando uma vasta experiência e conhecimento na indústria, nossa empresa é dedicada a apoiar a indústria de bicicletas e as lojas em suas operações diárias, com um foco especial no treinamento das equipes de vendas. Fundada por um profissional experiente que ocupou cargos de gerência na Fox Factory, Rockshox e Speedo na América Latina, nossa missão é fornecer soluções práticas que aprimorem as capacidades de venda das lojas de bicicletas.
No mercado acelerado de hoje, acompanhar os avanços tecnológicos pode ser desafiador. Nossa empresa aborda essa questão oferecendo programas de treinamento abrangentes e recursos projetados para ajudar as equipes de vendas a entender e comunicar eficazmente os benefícios das últimas tecnologias em bicicletas. Estamos comprometidos em capacitar as lojas com o conhecimento e as habilidades necessárias para aumentar seu desempenho em vendas e oferecer um atendimento ao cliente excepcional.
Thales Defense & Security, Inc.
Regional Sales Assistant | 09/2020 - 06/2022

FOX Factory
Regional Sales Manager (Latin America) | 01/2017 - 05/2020
BSC
Mechanical Engineer | 01/2014 - 01/2017
Specialist in Suspension Technology
Training
Importation and Local Sales
Design of Special Tools
Engineering Student Coach the UFCG
Speedo
Regional Sales Manager (Latin America) | 01/2008 - 01/2014
Support Sales and Marketing for Central America and some regions in South America.
Prospect customers.
Elaborate implementation of Speedo Concept Stores.
Head of sales team, marketing campaing, bi-annual orders.
Data analysing
Embraer
Project Manager | 01/2004 - 01/2008
Supervising all activities of Ti Allows, specially openings.
General Motors
Supplier Development Engineer | 01/2000 - 01/2004
The primary responsibilities of this position are to work with suppliers to ensure that robust process controls are in place to prevent non conformities, to continuously monitor supplier’s key manufacturing processes and quality management system for improvement opportunities and to assist suppliers with Advanced Product Quality Planning (APQP) activities to ensure production readiness for New Product Introduction (NPI).
Responsible for the supplier’s processes from design concept to the end of product life.
Ensure the adequacy of the supplier’s quality management system and the capability of people, training, tooling, fixturing and equipment.
Ensure that APQP activities related to process control are being performed by the supplier.
Help suppliers extract value from the APQP process.
Manage supplier’s project plans and activities to ensure product meets expectations.
Ensure all relevant requirements and related changes are thoroughly documented.
Reviews APQP documentation
Participate in process FMEA for suppliers’ manufacturing processes.
Audit process control implementation and effectiveness. Validates process capability.
Ensure PPAP completion and approval prior to delivery of new parts.
Perform quality management system audits and Supplier Evaluation Surveys, including assessments of potential new suppliers.
Support SPQ projects. Participates in the development of Supplier quality metrics.
Lead Supplier Performance Management Reviews.
Have strong knowledge of the product, NPI, Manufacturing, Supply Chain and Category Strategies.
Execute assigned activities from Concurrent Product and Process Development (CPPD), New Product Introduction (NPI) and Continuous Product Improvement (CPI) teams. Works with suppliers to reduce waste and improve supplier process capability and efficiency.
Ensure that a supplier is selected and purchase order launched and PPAP is approved for every component according to the strategic sourcing plans.
General Motors
Aftesales Project Manager | 01/1998 - 01/2000
Engage in all activities related to the aftersales of a new vehicle
Project X-83
Project X-83 was a joint-venture project between Renault, Vauxhall, Nissan, Opel.
Light-commercial vehicle.
- repairability
- special tool design
- repair processes and documentation
- insurance aspects (cost driving repair, anti-theft characteristics)
General Motors
Technical Trainer | 01/1997 - 01/1998
Technical Trainer for Opel mechanics.
Warranty issues.
Tech Assistance.
Support for launches of new cars.
Education history
Haute Ecole en Hainaut
Bachelor of Engineering - BE | 1989 - 1994
Universidade Paulista
Bachelor of Technology - BTech | 2021 - 2023

