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Director of  Marketing

Marketing & Sales

A strategically minded tactically driven leader with 15+ years experience in digital marketing, print, & online advertising.

Specialties include:

- Google Ads
- Bing Ads
- Facebook Ads
- Local SEO
- Landing Page Development
- Conversion Rate Optimization (CRO)
- Copywriting
- Social Media Marketing
- Email Marketing
- Content Marketing
- Industry Trend Analysis

Certified Google Partner | Local Small Business Supporter | Canine Advocate | Fool for Fish 

Co-developed, launched, & run daily operations for the first all-in-one patient acquisition, retention & review management platform for dentists in North America.

•	Established in November 2010. Increased subscriptions from 0 to 1,100+ members.
•	Published one of the first Dental Practice Social Media Case Studies - Dentistry Scotland |August 2011.
•	Invitee Keynote Speaker – Internet Marketing Conference, Stockholm, Sept. 2011.
•	Personally manage $640K+ annual Display, Search, Mobile, Remarketing, & Social PPC budget.
•	Certified Google Partner Individual & Agency.


A hyperlocal digital marketing & advertising agency consistently providing cost-effective customer acquisition & retention for local businesses in North County San Diego. Oversee daily operations & account management.

•	Oversee daily operations & key account management.
•	Design, develop & optimize digital advertising, social media marketing & local SEO campaigns.
•	Consistently exceed 300% ROI benchmark for all advertising clients.
•	Pro-bono management of $30K+ in monthly Search PPC campaigns.
•	Guest Speaker at SBDC Carlsbad.
•	Google Local Guide & Certified Google City Partner (GYBO).


Director of Operations

DDS Referral Pad was the referral network exclusive to dentists. Led start-up efforts to acquire & retain member dentists to improve referral workflow for dentists & dental specialists. 

•	Oversaw daily start-up marketing operations & key account management.
•	Created company marketing plan & lead acquisition advertising strategy.
•	Designed, developed & optimized digital advertising, social media marketing & local SEO campaigns.
•	Increased website traffic 900% in first 6 months.
•	Responsible for corporate social media communications calendar & content development.


Marketing Director

Recruited & managed business affiliate relationships to diversify B2B lead generation strategies.

•	B2B lead generation platform connecting businesses & business service providers.
•	Managed new business partnership development via affiliate marketing relations. 
•	Oversaw affiliate B2B lead generation campaigns for business services verticals in 30+ categories. 
•	Served as ROI driven liaison between sales, QA, and marketing departments to maximize lead acquisition strategies and tactics.


Business Development

Dental practice marketing communications consultant & management coach for industry leader in dental practice marketing continuing education. 

•	Managed daily account management & member communications servicing 70-120 high-value clients. 
•	15% increase in existing customer sales 1st week of product launch.
•	Initiated social media strategy, tactics, and execution. 
•	Reduced client cancellations 20% & generated $27K additional upsell revenue 1st launch.


Marketing Consultant

Creative consulting, copywriting, and communication to systematically increase online marketing results for clients while simultaneously reducing support expenditures and customer churn rate.

Worked directly with VP Sales & Marketing, led efforts in retaining an increased cross-section of membership; pioneered a team formatted system in the development and execution of retention strategies. 

•	Initiated new tracking metrics for customer retention with goal of 20% decreased churn rate.
•	Reduced cancellations by 25%+ 1st QTR of implementation (Q3-2008).
•	Developed new communications schedule resulting in 33% increase of referrals in first 6 months.
•	Leader in Sales Division for hours accrued in product and industry continuing education.


Client Retention Manager

Partnered with CEO to plan and develop ad sales revenue for launch of inaugural The Surfing Yearbook annual. In charge of daily phone contacts to both industry advertisers and non-endemic brands.

•	Sole U.S. based representative for Surfersvillage.com and The Surfing Yearbook.
o	Attended local ASR shows to meet and qualify prospects for print ad sales.
o	Developed reseller program for Yearbook launch and streamlined digital advertising costs.
•	Initiated cross promotional opportunities with local vendors, travel destinations, and surf camps.


Print Advertising Sales

Founding member of 12 person team responsible for production, distribution, advertising & marketing of the first all-college sports & lifestyle magazine in the nation - In the Clutch Magazine. 

•	Prepared & developed media kit, ad unit pricing, circulation & demographic profiles.
•	Conducted sales presentations, coordinated RFPs, negotiated contracts, & closed advertising sales.
•	Managed $400K monthly advertising & circulation budget.
•	Forged profitable relationships with print media managers, and F500 ad agency media planners.


Advertising Sales Manager/Associate Editor

Chris Barnard is a Director of Marketing at Social Dental Network in Carlsbad, CA.

Chris Barnard

Chris Barnard

Skills

Interests

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Education history

Nassau County Community College