• Role responsibilities included creative strategy for stock product offering and biannual catalog development, oversight of workload and performance reviews for creative team, and point of contact for licensor regarding creative development • Implemented new electronic art approval system, as well as new eCommerce platform, for ease of client use and clear communication • Streamlined management of workload for 15 designers using Wrike Project Management software, increasing productivity, organization and quality of work • Company saw increased profits due to less overhead and development time • Created standard process for review of any creative materials to ensure full usage rights were acquired

• Role responsibilities included creative strategy for stock product offering and biannual catalog, presentation of product concepts to licensor, SKU analysis, PLM, organization and oversight of on-location photo shoots, and trade show exhibit planning • Improved product catalog aesthetic and eCommerce product photography by implementing lifestyle photoshoots in various settings and improving photography studio configuration • Reduced overhead cost by reducing number of SKU's offered in each product category, capitalizing on top 80% of offering • Invested in current creative technology including software (Adobe CC) and designer tools (Wacom Cintiq tablets), which in turn improved creative content • Updated trade show booth to improve customer experience and order placement

• Designed concepts that can be applied to many items, using numerous production methods • Laid out product art including mockups and specifications, choosing all aspects of product • Developed biannual product catalog and sourced with local printers for production • Shot product photography, model photography, and performed clipping/retouching, and catalog layout • Traveled to biannual sales events to construct merchandise booth and marketing materials • Assisted in taking customer orders or discussing concept art for custom product