Bike

Dive

Lifestyle

Outdoor

Surf

Swim

Triathlon

Health & Fitness

Mountain biking

Fitness

Outdoors

Endurance sports

Entrepreneur I Strategist I Consultant - GTM strategy, Operations, DTC eCommerce, Executive Leadership.

Marketing & Sales

Experienced entrepreneur with strong business operations, brand management and DTC eCommerce experience in sports/active lifestyle and outdoor markets.  Considerable experience with startup and early stage company leadership and strategy implementation.  

Areas of expertise include Business Operations, Brand Management, DTC eCommerce Strategy, International Logistics, Distribution Strategy, Amazon Sales, and Digital Marketing Strategy.

Director of Strategic Partnerships

Partner in vending business whose mission is to integrate vending into corporate health and wellness programs.   

Managing Partner

M Power Management is a forward-thinking consulting firm dedicated to elevating mainly startup and early-stage companies within the lifestyle, consumer packaged goods (CPG), and service industries. Our mission is to enhance the effectiveness and efficiency of our clients' business execution, enabling them to scale their online and retail sales in a profitable and responsible manner.

Founder

SDSI provides a wide range of mentor programs, from idea stage to established business, that help entrepreneurs their convert dreams to thriving businesses. Business Advisors and Mentors understand the Sports and Active Lifestyle (SAL) sector and have a desire to give back to the industry they love.  

Mentor programs include the Gateway Program for entrepreneurs in ideation and planning stages, Accelerator Program, which is the flagship mentoring program, offers uniquely structured, yet flexible business mentoring to prepare early-stage companies for scale.

Business Advisor / Mentor

Manage company's day-to-day operations to ensure efficiency and productivity with a focus on strategic planning, team leadership, and creating operational efficiencies.

Director of Operations

Develop and execute a comprehensive go-to-market (GTM) strategy for PeopleReady's expansion into the non-clinical healthcare market in the US. This includes conducting an in-depth analysis of the competitive landscape and market conditions, along with a thorough assessment of economic indicators to pinpoint lucrative opportunities. Identify and segment target customer groups to tailor our value proposition effectively. Evaluate strengths, threats, and potential areas for revenue growth, while also considering regulatory compliance and industry trends.

Strategic Market Analyst

Responsible for completely restructuring an existing BTB distributor-based sales model into a DTC e-commerce model which led to significant increases in revenue and gross profit margin.  

Oversaw all business operations with focus on replatforming and managing company website and launching and managing Brand Registered Amazon store.  

Implemented and managed e-Commerce fulfillment, digital marketing plan and built out a complete tech stack including inventory management, digital marketing platform (email and SMS), affiliate and ambassador programs, customer review program, marketing calendar and sales analytics.   

Hired and managed digital advertising agency as well as a remote Director of eCommerce.

Vice President Operations

Oversaw the daily operations of construction management department which managed hundreds of owner-built residential construction throughout 48 states.  Worked directly with construction lending partners, material suppliers and loan underwriters to ensure success for both business partners and customers.   
Company acquired in 2007

Executive Vice President, Operations

High-end bicycle and triathlon retail store focused on serving clientele ranging from pro/competitive cyclists to enthusiasts and families.  Became one of the regions fastest growing IBD for brands such as Trek, Giant, GT, Specialized, Kestrel and more.  Company was acquired in 1997 by private party.

President

Chip Martoccia is a Director of Strategic Partnerships at Soul Survivor Outdoor in Carlsbad, California.

Chip Martoccia

Chip Martoccia

Skills

Interests

Industries

Education history

Arizona State University

Cardinal Newman High School