Cheyenne Ware
Marketing Manager · XLAB Hydration
Vista, CA
Work Experience
Marketing Manager
XLAB Hydration2018 – Present
- Manage and grow the XLAB brand. Develop marketing strategies in line with the company objectives and brand image. - Plan and execute the marketing launch of new sister brand. Design website and coordinate with graphic designer and coder to create site, graphics, and logos. - Create all retail marketing materials and packaging for new brand while updating XLABs. - Optimize profiles and engagement levels on all social media channels including Instagram, Facebook, and Twitter. Reinforce brand image and build rapport with consumers by replying to any customer initiated conversations within 24 hours, frequently reposting images from consumers and regularly sharing posts or contests on all platforms.
Global Brand Marketing Intern
Adidas Golf2018 – 2018
Brand Marketing: - Master understanding of apparel, products, and lifestyle of brand and be able to communicate through media. - Style professional athletes for apparel/footwear photoshoots while meeting the needs of regions and concept to consumer ranges. - Interview and book photographers and videographers that understand brand image, product line concept and target consumer. Social Media: - Operate Instagram account of over 289,000 followers. - Engage with and establish positive brand identity with followers/consumers on posted and tagged content. - Identify, seed and secure brand influencers. - Style Instagram/Twitter influencers in adidas apparel that is consistent with both the adidas brand and the influencer’s feed and individual brand. Project Management: - Manage professional athlete schedules and apparel and coordinate with sports marketing team to organize trips, meetings, etc. - Learn how to organize and finalize athlete sponsorships, logos on apparel, and ensure they are legally correct when appropriate. - Edit and manage assets for seasonal catalogs and 52 week calendar. - Manage and execute design team assets and projects from design queue to completion. - Work with vendors to create project deliverables, such as press kit boxes, graphics and design banners. - Assist in organizing annual brand asset photoshoot for upcoming seasons. Public Relations: - Draft press releases and professional athlete scripting releases. - Collaborate on press kits, from brainstorming to creation and send out. - Identify editorial calendars and reporters that are on brand for Adidas. - Work on community projects and events, for internal purposes or influencers. Sports Marketing: Work as a professional athlete handler during photoshoot call times. Consider athlete sponsorships and contracts throughout photography/videography to ensure legality of imagery/assets. Retail Marketing: Analyze and predict current and future industry competition marketing and products. Understand the company’s standing in the marketplace and retail environment. Understand synergies needed between sales representatives and retail outlets and ensure enforcement through quality checking systems and data. Meet with sales representatives to educate on products and systems. Help collaborate on retail fixtures, stands and presentation, then work with vendors to create models.
