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Director of Marketing Operations at Vuori

Marketing & Sales

Strategic marketing and project management professional with over 10 years of experience in brand and apparel industries. Highly organized with an innate ability to connect with clients and consumers; strives for top-quality results with a team-player approach.

Director of Marketing Operations

Oversees and develops GTM processes for a 70+ person marketing team
Creates and continuously updates an omnichannel strategic marketing calendar in order to initiate clear brand strategies and business needs throughout seasonal planning
Manages product marketing in order to ensure inventory, promo bulk and messaging timing are aligned 
Owns and manages the distribution and reconciliation of a multi-million dollar creative operations budget
Manages company-initiated third-party projects requiring vendor communication for packaging, catalog, and external creative production needs
Develops management of seasonal photo and commercial shoot production in liaison with external production agencies
Oversees implementation for marketing-led operational tools such as Asana, a DAM, and content creation workflows

Senior Manager of Marketing Operations

Marketing Project Manager

Developed seasonal plans to increase brand engagement that align with GTM strategies
Drove GTM process by ensuring teams hit deliverables, budgets, and timelines
Assessed project management software and implemented Asana for company-wide ease of Studio briefing and communication
Worked cross-functionally to create overarching brand and marketing strategy for all stories and campaigns
Gatekeeper of strategy calendar and cross-departmental communication
Defined inconsistencies in GTM process and restructured process from initial seasonal goal creation to market launch
Kickstarted and implemented an influencer marketing strategy to build brand awareness with authentic, organic ambassadors and social content
Managed seasonal & brand PR materials and activations

Brand Marketing Manager

Managed all marketing initiatives for brand and product launches across wholesale and DTC channels
Project managed global Go-To-Market process to drive seasonal brand initiatives and market needs
Established and executed high-level events and launches in order to grow brand awareness and increase sell-through
Developed and oversaw influencer marketing program to enhance awareness, education, and site traffic
Delivered insights-driven, strategic global and digital marketing briefs to influence the creative process of seasonal product campaigns
Communicated with all internal departments to develop most efficient and organized workflow for proper deployment strategies
Created press releases and works with outside agencies to activate most influential media outreach
Oversaw all social and design approvals between ambassadors and third party licenses

Marketing Manager

Marketing coordinator for Men's and Women's Lifestyle categories
Assisted in maintaining organization and positive workflow through the marketing department
Worked closely with the creative department to request, develop, and distribute assets to proper parties
Helped facilitate lifestyle events
Managed Comic Con by forecasting and ordering product, setting up booths, working with trade show unions, merchandising displays, handling POS systems, managing work schedules and employees, etc...
Assisted with photoshoot logistics and on-site production
Coordinated promotional product gifting through pre-books, packaging, etc...
Organized and distributes product samples for multiples seasons

Lifestyle Marketing Coordinator

Newsletter coordinator and customer service representative for e-commerce
Outlined and executed weekly newsletter to growing subscriber list
Maintained customer retention by providing superior customer service and communication
Assisted with site troubleshooting and personal shopping
Answered large volume of calls and emails varying from sponsorship and vendor inquiries to customer concerns
Worked alongside merchandisers and warehouse to ensure proper functionality of shopper experience

Keeping People Stoked & Email Coordinator

Social media management for various clients including professional athletes and companies
Created strategic calendars and plans for clients social media accounts
Assisted in developing social media and PR strategies to enhance clients brand
Developed creative concepts for high profile sponsor giveaways
Performed daily social media community management
Helped create influential proposals for future clients

Community Manager

Social Media and PR manager for lifestyle apparel brand
Constructed and budgeted PR and advertising calendars
Developed, executed, and created entire custom SIA booth from concept to finalization of event
Produced all social media and company copy content for multiple apparel seasons

Social Media & PR Manager/Event Coordinator

Handled all social media and customer service concerns 
Established “Ambassador Program”- created contact with bloggers, Instagrammers,
etc... to form relationships and organize collaborations to develop widespread
publicity 
Dealt with general office duties such as filing, stocking, cleaning, and keeping
executives well taken care of

Marketing/Office Assistant

Personal assistant to president
Helped organize and manage the office
Kept contact with athletes with their travel and media schedules
Tracked all press about individual athletes
Acted as personal assistant to professional surfer, wetsuit designer, and photographer Kassia Meador

Executive Assistant

Stage manager and Senior Production PA for 5 Winter and 4 Summer X Games
Developed packets for executive meetings, created job descriptions, outlined schedules and show rundowns
Research Associate for Winter X Games 11- developed talent books including: athlete bios, daily schedules, projected statistics, etc...
Logged footage to develop packages
Attended production schedule meetings- responsible for all necessary content for meetings
Assisted in forming press releases and broadcast scripts
Reviewed athlete biographies
Worked on-site as a production spotter at top of courses, connection between athletes and producers

X Games- Research Associate

Provided executive level support to high profile sports agents and clients, and prompt attention to phone traffic
Developed lists of potential athletes to ensure a solid roster for the company

Intern

Studio Associate Producer on ‘Baggage’- Liaison between contestants and producer
Handled all legal paperwork for contestants

Associate Producer

Contact between talent and executive producers for "Beauties And the Boss"
Assisted as story producer- logged story notes, maintained call sheets for every production day

Talent Coordinator

Worked to ingest all necessary ESPN material and video into servers
Rearranged server space
Shadowed other departments including: Studio Operations and Control Room, Global X (X Games), Event and Talent Coordination, Event Production

Media Operations Intern

Wrote feature articles and athlete biographies for the AST Dew Tour site
Transcribed interviews for Converse Skateboarding website and zine
Researched and found points of interest for skate map for Converse Skateboarding website
Gave creative marketing ideas for athlete recognition
Conducted company presentations on Generation Y research

Organized Lorne Michaels' personal agenda
Worked as an assistant to Lorne Michaels- completed necessary tasks, and kept track of his schedule
Assisted in errands for "30 Rock" and "Saturday Night Live"
Assisted in Lorne Michaels' post production company "Broadway Video"

NBC/Saturday Night Live Intern

Assisted with PR work for Toyota's Smart Ad campaign
Attended Toyota dealership conferences
Gave creative thought for Toyota's Smart Ad campaign

Chelsea Webb is a Director of Marketing Operations at Vuori in Carlsbad, California.

Chelsea Webb

Chelsea Webb

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