Chelsea Caterina

Global Marketing Coordinator · DC Shoes, Inc.

Huntington Beach, CA

In My Own Words

Experienced Social Media Marketing professional with demonstrated history of developing and driving social media strategy within sustainable goods, action sports, and outdoor industry. Visual creator with over 3 years of experience as freelance content creator in both photography and videography. Curious by nature, highly adaptable, communicative, hard working, and passionate for all things visual.

Work Experience

Global Marketing Coordinator

DC Shoes, Inc.

2020 – 2022

Reported to Global Lifestyle & Women's Director to support all stages of go-to-market strategy driving key periods of sell-in and sell-through while maintaining brand authenticity aiding in the success of key stakeholders Initiated first DC Women's Ambassador program, employing key partnerships within Instagram and TikTok, generating monthly content reaching over 1+ million video views, an average 8% engagement rate, and audience of over 300k in first year. Assisted on DC Women's social channel and blog to help foster community and activate balance between product and lifestyle content, while tracking key performances to gain insights and learnings for future planning Coordinated key PR communications, media support and influencer seeding with external PR Agency to help drive brand awareness and successful commercial licensing projects including Marvel, Star Wars, and Andy Warhol. Collaborated in seasonal photoshoot campaigns and hero brand story series "Push Your Own Story" through project planning, sample coordination and on-site support

Social Media Manager- Volunteer

Wahine Kai Surf Club (Non Profit)

2017 – 2020

Launched first instagram account for longstanding Southern California women's surf club while working with club members and board, in producing club content as a mission to create awareness and grow membership. Creating archive of social media content in effort to plan monthly posts, consistency, and theme to attract and retain social growth Actively collaborating with members to create awareness, use hashtags, and actively post to elevate presence

Freelance Photographer and Videographer

Chelsea Caterina

2018 – 2020

Developed and created visual storytelling for various social media platforms, using both photography and videography to communicate, engage, and inform buyers while supporting clients marketing goals Captured lifestyle product photography for brands including Meow Meow Tweet, Wooden Camera, and Simply Straws Produced, filmed, and edited wedding videos featuring highlights, moments, and day to night coverage in Michigan, Colorado, and throughout Southern California Connected with clients over email, phone, or in person at location of shoot to go over shoot and have better understanding of clients Created edits and cutdowns for multiple platforms including dynamic understanding of sizing for Instagram, Instagram Story, Youtube, and other various sized formats

Social Media Manager

Simply Straws

2019 – 2020

Managed all social media platforms through the delivery of Simply Straws brand voice and presence including content creation, monitoring community, engaging and connecting with like-minded brands, and finally, reacting in a timely manner to provide essential customer experience. Achieved social media viewership growth of more than 20k engaged users in the first month using Pinterest and integrating Instagram, Facebook, Twitter and LinkedIn. Streamlined shopify ecommerce through precise social media planning in Later to communicate a cohesive brand voice while increasing awareness and web traffic Improved D2C sales by integrating active social channels to Shopify to provide data-driven strategies resulting in new opportunities for growth within the market Producing monthly creative content in lifestyle and studio formats to deliver marketing and sales teams with ready-to-use creative assets for multi formats including social media, website maintenance, email campaigns, trade show materials, and sales pitches

Brand Services Lead

Get Inertia

2018 – 2019

Executing clear and concise communication, high level of organization, and strong attention to detail resulting in meeting daily fulfillment performance - Assisting in onboarding with new clients by preparing day of materials and conducting client research in order to communicate fulfillment process and address potential questions - Managing up to 15 key wholesale accounts through implementation of strategic daily, weekly and monthly planning - Trained on multiple EDI retail operations portals including EzCom, Tradestone, Zappos, and Amazon, to provide effective understanding of retail compliance logistics in fashion industry - Tracking in transit inventory, monitoring orders from start to finish, and providing all hands on deck customer service -Experienced in fashion ERP mangement systems including SKU management, data entry, inventory tracking, and outbound logistics

Photo & Editorial Internship

Surfline/Wavetrak Inc

2017 – 2017

Assisted in the overall digital editorial transition between older CMS website to a new WordPress system Edited and sized photos used in editorial feed and social media formats while working in Adobe programs Photoshop and Lightroom Maintained consistent editorial feeds using visual and creative spacing between copy and photo/video content Captured photo content during Vans US Open to collaborate in sharing key moments throughout the week - including event coverage and in-house Surfline events