Bachelor of Arts in Business Administration

Creative Agencies

Fashion

Lifestyle

Outdoor

Skate

Snow

Swim

Yoga

Health & Fitness

Videography

Surfing

Photography

Action sports

Outdoors

Women in action sports

Street-style & lifestyle

Women's surf industry

Dog & people culture

Experienced Social Media Marketing professional with demonstrated history of developing and driving social media strategy within sustainable goods, action sports, and outdoor industry. Visual creator with over 3 years of experience as freelance content creator in both photography and videography. Curious by nature, highly adaptable, communicative, hard working, and passionate for all things visual. 

Reported to Global Lifestyle & Women's Director to support all stages of go-to-market strategy driving key periods of sell-in and sell-through while maintaining brand authenticity aiding in the success of key stakeholders

Initiated first DC Women's Ambassador program, employing key partnerships within Instagram and TikTok, generating monthly content reaching over 1+ million video views, an average 8% engagement rate, and audience of over 300k in first year.

Assisted on DC Women's social channel and blog to help foster community and activate balance between product and lifestyle content, while tracking key performances to gain insights and learnings for future planning

Coordinated key PR communications, media support and influencer seeding with external PR Agency to help drive brand awareness and successful commercial licensing projects including Marvel, Star Wars, and Andy Warhol.

Collaborated in seasonal photoshoot campaigns and hero brand story series "Push Your Own Story" through project planning, sample coordination and on-site support

Global Marketing Coordinator

Launched first instagram account for longstanding Southern California women's surf club while working with club members and board, in producing club content as a mission to create awareness and grow membership.

Creating archive of social media content in effort to plan monthly posts, consistency, and theme to attract and retain social growth

Actively collaborating with members to create awareness, use hashtags, and actively post to elevate presence

Social Media Manager- Volunteer

Developed and created visual storytelling for various social media platforms,
using both photography and videography to communicate, engage, and inform
buyers while supporting clients marketing goals

Captured lifestyle product photography for brands including Meow Meow
Tweet, Wooden Camera, and Simply Straws

Produced, filmed, and edited wedding videos featuring highlights, moments, and day to night coverage in Michigan, Colorado, and throughout Southern California

Connected with clients over email, phone, or in person at location of shoot to go over shoot and have better understanding of clients 

Created edits and cutdowns for multiple platforms including dynamic understanding of sizing for Instagram, Instagram Story, Youtube, and other various sized formats

Freelance Photographer and Videographer

Managed all social media platforms through the delivery of Simply Straws brand voice and presence including content creation,  monitoring community, engaging and connecting with like-minded brands, and finally, reacting in a timely manner to provide
essential customer experience. 

Achieved social media viewership growth of more than 20k engaged users in the first month using Pinterest and integrating Instagram, Facebook, Twitter and LinkedIn.

Streamlined shopify ecommerce through precise social media planning in Later to communicate a cohesive brand voice while increasing awareness and web traffic

Improved D2C sales by integrating active social channels to Shopify to provide data-driven strategies resulting in new opportunities for growth within the market

Producing monthly creative content in lifestyle and studio formats to deliver marketing and sales teams with ready-to-use creative assets for multi formats including social media, website maintenance, email campaigns, trade show materials, and sales pitches


Social Media Manager

Executing clear and concise communication, high level of organization, and strong attention to detail resulting
in meeting daily fulfillment performance
- Assisting in onboarding with new clients by preparing day of materials and conducting client research in order
to communicate fulfillment process and address potential questions
- Managing up to 15 key wholesale accounts through implementation of strategic daily, weekly and  monthly planning
- Trained on multiple EDI retail operations portals including EzCom, Tradestone, Zappos, and Amazon, to provide effective understanding of retail compliance
logistics in fashion industry
- Tracking in transit inventory, monitoring orders from start to finish, and providing all hands on deck customer
service
-Experienced in fashion ERP mangement systems including SKU management, data entry, inventory tracking, and outbound logistics 

Brand Services Lead

Assisted in the overall digital editorial transition between older CMS website to a new WordPress system
Edited and sized photos used in editorial feed and social media formats while working in Adobe programs Photoshop and Lightroom
Maintained consistent editorial feeds using visual and creative spacing between copy and photo/video content
Captured photo content during Vans US Open to collaborate in sharing key moments throughout the week - including event coverage and in-house Surfline events

Photo & Editorial Internship

Chelsea Caterina is a Global Marketing Coordinator at DC Shoes, Inc. in Huntington Beach, CA.

Chelsea Caterina

Chelsea Caterina

Skills

Interests

Industries

Education history

California State University