Charlotte Holbein
Digital Specialist · POC Sports
Salt Lake City, UT
In My Own Words
It’s hard to describe the joy that comes from turns in the snow, or pedaling a winding, mountain road. Which is why I consider myself lucky to be able to combine my personal and professional passions and help others experience the outdoor sports I love.
In my current role at POC Sports, I own the management, analysis, and optimization of the North American website and online store. In this role, I thrive in the areas of merchandising, inventory management, and sales forecasting. I’m fascinated by the complexities of international business, which has driven me to jobs in South Africa, Switzerland, and Ecuador. In my current role, I have led both web development and supply chain and logistics projects with teams in Europe and Asia, demonstrating my ability to align and manage teams across the globe.
I work best when I am able to collaborate across multiple departments and problem solve with others in an innovative and entrepreneurial minded work environment. I am always eager for new challenges and seek a life of constant learning.
Work Experience
Digital Specialist
POC Sports2017 – Present
Responsible for management, analysis, and optimization of the POC North American website and online store. - Lead and execute merchandising strategy for pocsports.com North America. - Responsible for management and analysis of inventory for pocsports.com North America. Align with Wholesale group to reach optimized inventory positioning in order to reach sales forecasts. - Analyze website performance and business metrics to develop demand planning and sales forecast proposals with Global Digital Director and Global Chief Marketing and Digital Officer. - Led cross-departmental project to implement automated tracking by aligning our website, ERP, and warehouse logistics. Currently the North America lead for a project to implement an automated returns process. - Managed POC North America website to reach an average 33% growth over two years and maintain an average 3% conversion rate over the 2018 Black Friday weekend. - Managed phases of global website development and new website launch. - Collaborate with Sales to develop collective selling and promotional strategies and execute on webstore. - Coordinate with Global Marketing Group to drive connectivity between brand storytelling and purchase opportunities. - Collaborate with Digital Advertising Specialist to ensure connectivity between web content and customer acquisition strategies. - Manage relationships with third party vendors to optimize user generated content, Instagram feed, analytics tracking, and A/B testing.
Sales and Operations Management Trainee
Sonepar USA2016 – 2017
Gained experience and knowledge in an intensive rotational program with a global leader in B-to-B distribution. - Responsible for functions in purchasing, sales, warehouse logistics, project management and business development. - Developed new pricing strategy proposals in order to meet the demands of a changing digital market. - Implemented an ERP system in warehouses in Reno and Las Vegas. Worked in 5 different warehouses to consult on further process improvement projects. - Analyzed online marketplace to understand merchandising and pricing strategies of competitors to contribute to optimization of new website and mobile app with focus on customer journey. - Collected data and ran analyses to improve in-person and digital customer experiences.
Consulting Analyst
Avaya Inc.2016 – 2016
Capstone project to gain Lean Six-Sigma Green Belt certification. - Executed lean six-sigma project to better the controls, reporting, and measures in the billing process. - Reengineered SAP transactional billing process to improve visibility and recording capabilities. - Designed internal audit process that improves adjustment tracking and reporting capabilities, permitting a 22% reduction in revenue reserves and generating annual savings of over $200,000.
Operations Analyst
Credit Suisse2015 – 2015
Contributed to the Global Prime Services Team and implemented a system to improve the bank’s recovery of assets. - Collaboratively developed a user-interface and database to implement an Asset Recovery system. - Identified $6 million of unclaimed property in the U.S. that can be recovered to Credit Suisse. - Carried out transactions for hedge-fund clients and generated financial reports critical to bank’s records.
Foreign Service Intern
United States Consulate: Foreign Commercial Service of South Africa2015 – 2015
- Facilitated meetings between U.S. and South African executives to build trade and business partnerships. - Analyzed commercial industries in South Africa and identified potential partnerships with U.S companies to promote development and growth in both countries. - Co-ran trade and marketing campaigns and collaborated with Commercial Officers all over the African continent to develop marketing materials for trade missions.
Community Consultant
Social Entrepreneur Corps2013 – 2013
- Developed innovative long-term marketing and public relations plan to increase sales of water purifiers by conducting 150 surveys and establishing relationships with local doctors, teachers, and community leaders. - Designed and executed workshops in Spanish for 5 organizations on asset mapping, online marketing and networking, product knowledge, sales initiatives, and customer service.
Winemaking Apprentice
Weinstamm2011 – 2012
- Adapted to a new culture and language while working on a vineyard in production, marketing, and customer service. - Ran marketing campaigns at wine business fairs while communicating with customers in German and English. - Responsible for merchandising tasks at the vineyard store and operations within the cellar and laboratory. - Operated agricultural equipment to maintain productive operations of over 30 acres of grape vines throughout every season of the year.
Education
Bachelors of Science in Business Administration
University of South Carolina Honors College2012 – 2016
Bachelors of Science in Business Administration