MSc in Business Management and New Communication Technology

Tech

Photography. find my portfolio on charlottedoutriaux.com.  clients: museum of north idaho & the northwest infant survival & sids alliance. proficiency in photoshop lightroom.

10 years of taking unique and premium consumer products to the United States and Internationally while facing highly regulated and fast-paced environments. Proven track record in international business operations and marketing working in close partnership with global headquarters and local teams. French-American citizen, fluent in English and French. Product Marketing Alliance Certified.

• Photography enthusiast - portfolio: charlottedoutriaux.com. Clients: Museum of North Idaho, Northwest Infant Survival & SIDS Alliance. Proficiency in Photoshop Lightroom.
• Avid skier (skied the slopes of Utah, Idaho, Montana, California, Japan, Austria and the French Alps)
• Avid hiker (hiked Half Dome twice among hundreds of trails nationwide)
• Addicted to the Barre Method (member of Pure Barre CDA and the Salvation Army Kroc Center)

• Led the market research, go-to-market strategy, launch and cross-channel execution for the next generation Monitor Duo, projected to increase the revenue by $7.5M globally
• Built and presented 4 marketing briefs for campaigns to kickoff 6 marketing channels in order to create holistic marketing plans including for Boxing Day promotion in Australia, where product sold out within 1 week
• Supervised packaging for 7 products to ensure consistency with brand messaging and adherence to legal requirements
• Supported our country managers and sales team with their pitch meetings and retail needs by creating new line reviews, in-store
training presentations and retail brochures
• Managed consumer insights strategy with the objective to inform product roadmap, messaging and market sizing in EMEA and APAC
• Developed new messaging hierarchy for our APAC launch based on findings from qual and quant research performed in China
• Drove creation and localization of creative assets for 10 countries from sourcing the agency to managing trans-creation requests

Sr. Product Marketing Manager, International

• Managed product roadmap for consumables, hardware and packaging while facing challenging regulatory environments
• Partnered with product management in positioning flavors and reformulations to drive usage, demand and engagement
• Devised compliant global GTM plan with product positioning, messaging and B2B/B2C assets for the launch of 3 limited
edition devices and to support omni-channel roll-out in trade, retail and digital in 8 countries
• Ensured successful localization, and on-time and on-budget regional launch for 10 new products across 20 countries
• Led weekly go-to-market meetings for each global and regional product launch by managing and ensuring smooth execution
of work-streams across product, commercial, customer support, supply chain, public relations and digital teams

Global Product Marketing Manager

Bootstrapped hardware and consumable portfolios from day zero to product on-shelves in France, generating $20M firstyear
retail net revenue
• Partnered with legal, regulatory and supply chain to guarantee production of compliant, localized product and packaging
• Collaborated with the General Manager on P&L and distribution strategy; growing initial retail presence to 1,000 doors
• Managed digital integration, operations and testing of our e-commerce website; resulting in a $2.5M first-year online net revenue
• Ensured production and localization of in-store collateral assets and fixtures aligned with strict local regulations and directives
• Supported the hiring and onboarding of the local country team

Country Launch Manager

Managed business development and export sales for FRIAL's private label and foodservice portfolios, a premium frozen food
company based in Normandy (France), generating $25M in revenue in North America across 10 retailers, distributors and brokers including Trader Joe's, Aldi, Wegmans, H-E-B, Loblaw's and KeHe
• Led 15 local customer meetings and 3 facility tours at our headquarters in France, presented our capabilities and offerings to our
clients and developed their product portfolio in partnership with the R&D team
• Initiated and completed the end-to-end sales cycle from pitching to negotiations to product delivery, and launched 20 new SKUs
while driving processes around sampling, cost modeling and packaging artwork design
• Led sourcing and quality assurance aspects of product scale up from culinary concept to full scale commercial production
• Managed product and packaging inventory and ran sales forecast as part of the S&OP process, analyzed latest food trends and consumer insights to make recommendations on new recipes for our packaged food and foodservice offerings

Sales & Marketing Manager, North America

Successfully identified business opportunities for 15 France-based retail startups looking to enter the U.S. market, advised them
on their go-to-market strategy and organized B2B meetings with U.S. business prospects including retailers, buyers, set
decorators, designers, architects, sales representatives, agents, showrooms, distributors and manufacturers
• Advised on product positioning, pricing, marketing and communication initiatives
• Informed startups on import-export tactics, provided market research, insights and competitive landscape analysis
• Undertook extensive qualitative and quantitative analyses on the fashion industry in North America; published 30 business
intelligence research papers to the Committee for the Development and Promotion of French Clothing founded by the French
department of Commerce

Trade Advisor for Fashion, Cosmetics & Design

Charlotte Doutriaux is a Sr. Product Marketing Manager, International at OWLET BABY CARE in Coeur d'Alene, ID.

Charlotte Doutriaux

Charlotte Doutriaux

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