Jan 2023 — Now
Chief Operating Officer · DSS Games
★ Overseeing the operations and financial performance of DSS Games, a leading party game company specializing in adult and family-oriented games. Direct management of Finance, HR, Supply Chain, Production & Marketing functions.
★ Strategic leader driving business continuity, implementing financial management practices, and ensuring healthy profitability while driving significant year-over-year growth.
★ Managing cross-functional teams, supporting production and distribution, forging strong partnerships with major retailers, contributing to the company's success and market expansion.
Find us at Amazon, Target, Walmart, Barnes & Noble, FiveBelow, Spencer's, Forever 21, Francesca's, Meijer, Kohls and more.
Jan 2020 — Now
Mentor & Startup Business Advisor · San Diego Sport Innovators (SDSI)
KEY ACHIEVEMENT
★ Leading teams of mentors in the SDSI Accelerator program, delivering 20-week mentoring programs to help start-ups and young businesses from across the country to establish, pivot, and scale business operations.
★ Awarded inaugural Bill Walton "Mentor of the Year" - 2024
https://parkitmovement.com/
https://sundaygolf.com/
https://trailmagik.com/
https://truwild.com/
https://gotighties.com/
https://rolflexpro.com/
https://perspectivefitwear.com/
https://roseys.love/
Dec 2019 — Jan 2023
Vice President of Sales ·
NixonKEY ACHIEVEMENTS
★ Oversaw all sales and business strategy implementation across Americas (primary market US & Canada), Latin America and Europe/EMEA for B2B, while serving in an advisory role on the Marketplace Steering Committee.
★ Revamped wholesale effort, assisting the company to successfully survive and later thrive through the economic impact caused by the COVID-19 pandemic.
★ Established best practices in sales management and business reporting by administering the development of a data visualization tool for improved understanding of the business in its complexity.
★ Implemented a comprehensive marketplace cleanup effort aligned with the new MAP pricing and promotion strategy while coordinating Americas, EU, and ROW distribution.
Sep 2016 — Oct 2020
Advisor & Partner · Auctiv
KEY ACHIEVEMENTS
★ Served as the partner & advisor for startup organic skincare line and led early-stage talks with Whole Foods & Unilever for distribution and investment consideration.
★ Launched 3P Amazon strategy, which led to 300% growth and made up 66% of the total business in its first year.
Aug 2019 — Dec 2019
Vice President of Sales, North America (West) · Bollé Brands
Closed out nearly 10 years at SPY with a five-month role under the new parent company following its acquisition. After a rewarding tenure and seeing the company through significant change, I decided to pursue a new opportunity to support personal growth and took a new position with Nixon.
Aug 2017 — Aug 2019
Vice President of Revenue · SPY
KEY ACHIEVEMENTS
★ Led global sales and business strategy across all channels, categories, and markets, playing a lead role in the successful sale of SPY to BOLLE BRANDS in partnership with the interim CEO & CFO in Sep 2019, and oversaw and often led all Board of Directors meetings with the CEO and CFO.
★ Supervised 10 direct reports with 70+ employees/reps and 20+ distributors while heading the development and go-to-market strategy for a new product line; REFRESH, aimed towards a new consumer demographic.
★ Developed the first-of-its-kind, app-based, rep interface tool that produced sell-through insights across different retailers and POS systems in real-time.
Significant retail partnerships during my tenure include Costco, Zumies, Tilly’s, Dicks Sporting Goods, Zappos, Nordstrom, Powdr Corp, Vail Resorts, AAFES, GovX, Sunglass Hut and many more.
May 2016 — Aug 2017
Vice President of Sales · SPY
KEY ACHIEVEMENTS
★ Executed a large marketplace cleanup effort, including the overhauling of distribution, driving AUR up to 40%+ on Amazon, eliminating all counterfeit sales of SPY on Amazon, and transitioning from 1P to 3P strategy to double gross margin dollars on every unit sold.
★ Launched an app-based rep servicing tool, to produce real-time data and insights for national account business and restructured the pricing strategy on multiple product lines (Sun, Snow, Moto) for domestic and international markets.
★ Coordinated a cross-functional effort to revitalize the product lifecycle strategy to elevate the internal/external visibility to end-of-life goods, maximize margin to SPY, and to reduce channel conflict with closeout sales.
Jul 2014 — May 2016
Vice President of Sales (North America) · SPY
KEY ACHIEVEMENTS
★ Oversaw all SPY sales in North America, led six direct reports and Sales Directors/Managers administering 4K+ accounts, 50+ reps, and multiple distributors.
★ Redeveloped rep commission strategy, including the first-ever closeout plan that empowered reps and saved the company a substantial margin on large volume deals.
★ Devised and implemented strategies to drive profitability to the business during challenging market conditions and decreased sales rates while supporting the execution of a corporate partnership with POWDR Enterprises, owner of 17 snow resorts in North America.
Dec 2013 — Jul 2014
Senior Sales Manager & Category Manager (Crosstown) · SPY
KEY ACHIEVEMENTS
★ Played an instrumental role in developing and launching the Crosstown Collection, a limited production, limited distribution eyewear collection, for preferred retailers.
★ Administered all Crosstown responsibilities/duties, including competitive analysis, product development, marketing direction, sales goals creation, target customer identification, and production of a Go-To-Market plan for the entire collection.
Sep 2010 — Dec 2013
Sales Manager (West) · SPY
KEY ACHIEVEMENTS
★ Headed sales in the Western US, including Alaska/Hawaii and all categories (Sun, Optical, Snow, Motor, and Softgoods) while leading the largest segment of SPY's annual sales under one manager, successfully achieving growth every year.
★ Orchestrated the development of a first ever bonus structure that empowered reps and assisted the company in realizing over four years of consistent YOY growth.
Oct 2007 — Sep 2010
KEY ACHIEVEMENT
★ Managed all international and domestic snowboard sales (excluding Europe), directed all six international distributors/10 domestic reps, and oversaw all key accounts, including REI, Sport Chalet, Backcountry.com, etc.
Jan 1999 — Jan 2009
Founder of Adam Frand Memorial Surf Contest + Events · Adam Frand Foundtion - 501(c)(3) Non-Profit Organization
Founder of this non-profit memorial surf contest, which evolved into 3 annual events, including the Halloween Scare 'N Tear. International coverage including LA Times, NY Times, Washington Post, Rolling Stone, and Time Magazine.
