Chadd Godfrey
Senior Designer · Oakley, Inc.
Kapaa, HI
In My Own Words
I have been designing and producing apparel in the Action Sports Industry for 25 years. From Mass Market to Core Retailer to Boutique, I have designed, developed, merchandised and produced almost every apparel category and know what it takes to get product from conception to the sales floor. Through working with a lot of the major labels and freelancing at times, I have become very diverse with my design and product management abilities and very adept at working within structures and self motivating. My successes have come in creating true brand identity through superior design and development of superb finished product.
Work Experience
Senior Designer
Oakley, Inc.2014 – 2019
DESIGNED an innovative, technical Boardshort platform while designing mainline styles that increased sales by 21% YOY. Completely modernized the look and technical function of the Men’s Training product which more than doubled sales. Redesigned the SNOW category to fit better within the brand profile. Became a member of the R&D/Innovations team in order to create and execute brand relevant innovations and technologies into the apparel product road map.
Director of Production
Alp-n-Rock Apparel2012 – 2014
EXECUTED on time, top quaility domestic and import production and development, sourcing, vendor management and logistics with increased speed to market and profit margin increase of 8% YOY. Designed men's portion of the line.
Design/Product Manager
Rhythm USA2010 – 2011
PROVIDED cutting edge Design, Development and Production and played an integral role in bringing RHYTHM into the US market
Global Design Director
Perry Ellis - Swim & Action Sports Div. (Gotcha, MCD, Rdsand)2007 – 2009
RE-INVIGORATED the look of each brand and strategized their introduction into the mid-tier market
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