Chadd Godfrey
Kapaa | United States
Skills
No information
Interests
Music
Travel
Vintage cars
Photography
Art
In my own words
— ChaddI have been designing and producing apparel in the Action Sports Industry for 25 years.
From Mass Market to Core Retailer to Boutique, I have designed, developed, merchandised and produced almost every apparel category and know what it takes to get product from conception to the sales floor. Through working with a lot of the major labels and freelancing at times, I have become very diverse with my design and product management abilities and very adept at working within structures and self motivating. My successes have come in creating true brand identity through superior design and development of superb finished product.
Trajectory
May 2014 — Jun 2019
Senior Designer · Oakley, Inc.
DESIGNED an innovative, technical Boardshort platform while designing mainline styles that increased sales by 21% YOY. Completely modernized the look and technical function of the Men’s Training product which more than doubled sales. Redesigned the SNOW category to fit better within the brand profile. Became a member of the R&D/Innovations team in order to create and execute brand relevant innovations and technologies into the apparel product road map.
Mar 2012 — May 2014
Director of Production · Alp-n-Rock Apparel
EXECUTED on time, top quaility domestic and import production and development, sourcing, vendor management and logistics with increased speed to market and profit margin increase of 8% YOY. Designed men's portion of the line.
Jan 2010 — May 2011
Design/Product Manager · Rhythm USA
PROVIDED cutting edge Design, Development and Production and played an integral role in bringing RHYTHM into the US market
Mar 2007 — May 2009
Global Design Director · Perry Ellis - Swim & Action Sports Div. (Gotcha, MCD, Rdsand)
RE-INVIGORATED the look of each brand and strategized their introduction into the mid-tier market
