Lifestyle

Outdoor

Snow

Surf

Wake

Merchandising and Catalog Manager

Top Management

A young business professional in the outdoors industry with experience in retail, sales, marketing, and merchandising. 

-Manage product merchandising and catalog management across all categories
-Enhance customer experience through informational copywriting, digital media, and resource pieces 
-Optimize product sell through using merchandising tactics to drive revenue and increase conversion
-Maintain data and prepare reports on key performance indicators for various departments
-Demonstrated ability to work independently and effectively manage time without direct supervision


-Develop original copywriting, media, and resource pieces for an improved customer experience
-Drive the WakeMAKERS brand messaging across all channels including social media
-Build and maintain relationships with brands on cooperative marketing efforts
-Launch and execute new business processes to improve efficiency in startup environment


Creative Content Lead

-Develop content published on the TransWorld Business website
-Analyzed market trends and business case  within action sports industry
-Produced research and writing projects such as '30 Shops in 30 Days' and 'Ask The Expert'
-Ability to work independently at remote office while meeting deadlines and completing projects
-Attend and cover industry events including trade shows, competitions, and video premieres


Contributor

-Create new content pieces while maintaining current projects such as '30 Shops in 30 Days' feature
-Effectively communicate with others through in-person interactions and written work
-Build industry knowledge of action sports and outdoors industries 
-Stay up to date on current retail landscape and watch for emerging trends
-Assist other T.E.N. (The Enthusiast Network) publications as needed


Editorial Intern

Transformed club meetings by inviting more external guest speakers to discuss their careers and share professional advice. Organized site visits to businesses throughout Oregon to educate students, provide networking opportunities and gain valuable real-world experience.
Hosted club recruitment activities including club fair booths, speaking in classes and at social events which increased club membership 30%.

Vice President

Sold entire suite of products by establishing trust and suggesting prodcuts that aligned with their needs resulting in satisfied, repeat customers. Built and improved customer relationships by assessing needs, being knowledgeable about products and services, adjusting to customer requirements and communicating in a timely, effective manner.

Retail Sales Consultant

Chad Wiley is a Merchandising and Catalog Manager at WakeMAKERS in Bend, OR. View their experience, skills and work history on Malakye — the professional…

Chad Wiley — Merchandising and Catalog Manager at WakeMAKERS

Chad Wiley

Skills

Interests

Industries

Education history

University of Oregon - Charles H. Lundquist College of Business