Surf

Photography. both from land and in the water. spending time with my family.

marketing / sports marketing

Marketing & Sales

<p>Expertise in marketing and sales handling various functions. Athlete talent scout, contracts,  studio photo shoots, location scouting, events, travel, strike missions, retail, wholesale and grassroots consumer activations, media partner collaborations, media buys, account management, PR, influencer marketing, GTM strategy, product copy, customer service and freelance contractors. Digital marketing, SMS, email, B2B and creation of original content for social and paid channels. Team builder, problem solver with a passion for photography.</p>

●   Oversee all global athlete contracts, media collaborations, advertising and events.	Winter 2011 - Present
●   Wholesale sales, regional marketing, influencer marketing, ecomm, social media and customer service.

Founder AND Global CMO

●   Organize club meetings, fundraising, corporate collaborations and produce City Of Seal Beach Surfing Championships.
●   Keep Governing body up to date with all club happenings.

Founder AND President

●   Created key influencer + brand partnerships to penetrate new niche market.
●   Produce content, developed and manage strategy for ecommerce and paid social platforms.
●   Increased sales from $3M to approx. $10M during tenure.
●   Elevated brand profile, recruited effective team of content creators and athlete / marketing influencers.
●   Produce and oversee range book lifestyle and studio photo shoots and assure timely delivery of digital assets.

VP of Marketing

●   Strengthened the brands presence on all social media platforms and grew all channels' following.
●   Responsible for hand selecting ambassadors that align with the brand.
●   Content creation - from concept to execution with ambassadors.

Freelance Marketer

●   Formulated the brands ambassador program and maintain those relationships.
●   Responsible for hand selecting ambassadors that align with the brand.
●   Content creation - from concept to execution with ambassadors.
●   Organizing and execution of product demonstrations and trials.
●   Fostering relationships with future buyers and responsible for getting the product in stores across California.

Consumer Activation Manager Quiksilver

 Athletes, contracts, studio photo shoots, location scouting, events, travel, strike missions, retail, wholesale and grassroots consumer activations, media partner collaborations, media buys, PR, influencer marketing and creation of original content for social and paid channels.

Sports Marketing Manager / Consumer Activation Manager 

●   Create, produce and manage distribution of athlete seasonal content across brand and social platforms.
●   Events, athlete portfolio, manage promo budget and product allocation.
●   Identify talent, attend events, post mortem and ROI on events.
●   Competitive intelligence reporting.
●   Identify and execute domestic and international media buys
●   Create and implement athlete and product specific content to populate ecommerce, increase traffic and awareness.

Athlete Manager

●   Coordinate and organize multi-vendor photo and video content shoots in Australia, Tahiti, Europe and Indonesia.
●   Oversee timely delivery and posting of digital assets and brand / marketing edits and photos for ecommerce and social platforms.

Athlete Portfolio Manager

●   Concept and produce content around live events and athlete + VIP activities. Integrate retail network into marketing strategy and create 'live' activations to drive marketing initiatives on ground level.
●   Support, identify and assist athletes and influencers to create independent content that pushes brand objectives in endemic media.

LEADERSHIP & INVOLVEMENT

West Coast Regional Manager

chad wells is a marketing / sports marketing at Fu Wax USA in Seal Beach, CA. View their experience, skills and work history on Malakye — the professional…

chad wells — marketing / sports marketing at Fu Wax USA

chad wells

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