Chad LaBass
E-commerce Marketing Manager · Pelagic Gear
Costa Mesa, CA
In My Own Words
Highly effective marketing tactician with 20+ years of branding expertise across outdoor lifestyle and action sports consumer brands. Specializing in a wide scope of digital marketing strategies to drive lead generation, e-mail acquisition, consumer loyalty, and e-commerce revenue growth. Advertising Platform Expertise: Amazon, Google Ads, Bing, Facebook Business Manager, Twitter, Adroll, MailChimp.
Work Experience
E-commerce Marketing Manager
Pelagic Gear2017 – 2019
• E-commerce revenue generation driven by creative digital marketing, increasing audience and market share, and online business optimization. • 360-degree digital strategy: SEO, SEM, email, social, retargeting, MAP enforcement, fraud prevention, and fulfillment. • Site merchandising, landing page optimization, and inventory management. • In first year grew YOY e-commerce revenue by 30% across Pelagic Website & Amazon Seller Central. • End to end creative direction for the digital advertising campaigns of Pelagic’s top 2 selling products in 2018.
Marketing Manager
Body Glove2015 – 2017
• Daily support for Body Glove licensees to implement marketing initiatives across a $1.2M budget. • Manage marketing calendars and advertising campaign execution across all channels. • Execution of all public relations activities from press releases, product seeding, influencer marketing, tradeshows, and events. • Synergized licensee tradeshow operations to reduce Body Glove tradeshow expenses by over $50k.
Director of Marketing
Freestyle USA2002 – 2015
• Direct all marketing activities to grow brand awareness and increase sales on a $700k marketing budget. • Increased sales 130% from 2010 – 2015 via the successful relaunch of the original Shark Watch. • Creative direction and execution of all marketing initiatives including digital, mobile, social media, print, direct mail, catalogs, events, tradeshows, and athlete ambassadors.
