Bike

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Health & Fitness

Graphic design

Travel

Photography

Family

Healthy living

Marketing strategy

Highly effective marketing tactician with 20+ years of branding expertise across outdoor lifestyle and action sports consumer brands. Specializing in a wide scope of digital marketing strategies to drive lead generation, e-mail acquisition, consumer loyalty, and e-commerce revenue growth. 

Advertising Platform Expertise: Amazon, Google Ads, Bing, Facebook Business Manager, Twitter, Adroll, MailChimp.

• E-commerce revenue generation driven by creative digital marketing, increasing audience and market share, and online business optimization.

• 360-degree digital strategy: SEO, SEM, email, social, retargeting, MAP enforcement, fraud prevention, and fulfillment. 

• Site merchandising, landing page optimization, and inventory management.

• In first year grew YOY e-commerce revenue by 30% across Pelagic Website & Amazon Seller Central.

• End to end creative direction for the digital advertising campaigns of Pelagic’s top 2 selling products in 2018.

E-commerce Marketing Manager

• Daily support for Body Glove licensees to implement marketing initiatives across a $1.2M budget.

• Manage marketing calendars and advertising campaign execution across all channels.

• Execution of all public relations activities from press releases, product seeding, influencer marketing, tradeshows, and events.

• Synergized licensee tradeshow operations to reduce Body Glove tradeshow expenses by over $50k. 

Marketing Manager

• Direct all marketing activities to grow brand awareness and increase sales on a $700k marketing budget.

• Increased sales 130% from 2010 – 2015 via the successful relaunch of the original Shark Watch.

• Creative direction and execution of all marketing initiatives including digital, mobile, social media, print, direct mail, catalogs, events, tradeshows, and athlete ambassadors.

Director of Marketing

Chad LaBass is an E-commerce Marketing Manager at Pelagic Gear in Costa Mesa, CA.

Chad LaBass — E-commerce Marketing Manager at Pelagic Gear

Chad LaBass — E-commerce Marketing Manager at Pelagic Gear

Chad LaBass

Skills

Interests

Industries

Summary