- Direct marketing activities and policies to promote products and services. - Develop pricing strategies while balancing firm objectives with customer satisfaction maximization. - Initiate market research studies and analyze findings. - Analyze business developments and monitor market trends. - Consult with buying personnel to determine projected demand for products and services. - Direct and manage promotional activities and trade shows. - Preserve brand integrity by monitoring the consistency and quality of marketing content. - Communicate marketing teams' plans and accomplishments to verify alignment with senior management objectives.

- Defined and tracked campaign effectiveness and adjusted strategies accordingly. - Developed and implemented campaigns for email, online advertising, search engines and direct mail. - Directed product development using in-depth knowledge of vendor landscape and industry insight. - Analyzed usage patterns to understand ways in which customers used company products and services. - Traveled nationally and internationally to meet with customers and deliver clear company messages. - Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives. - Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents. - Preserved brand integrity by monitoring the consistency and quality of marketing content. - Directed the hiring, training and performance evaluations for marketing and sales staff and

- Directed all day to day and future planning operations - Scheduled and tracked all employee hours and payroll - Managed all aspects of customer service and satisfaction for the Healthcare division - Hired and trained all employees