Cesar Sanchez
Brand Marketing, Advertising, Partnerships, & Experiential · Leyendas Sports Marketing
Los Angeles Metropolitan Area
In My Own Words
As an accomplished marketer with over 20 years of professional business experience, I have a passion for developing and executing innovative marketing strategies and delivering value to brands, partners and customers. My expertise is in sports business, brand marketing and advertising, and strategic partnerships, working with global brands such as Kia, NBA, FIFA, and Angels Baseball.
I have negotiated and managed multiple eight-figure deals, developed and implemented award-winning experiential activations, and enhanced customer engagement and loyalty. I am always looking for new opportunities to grow and learn, and to leverage my expertise in sports, technology, and media.
Work Experience
Strategic Consultant
Leyendas Sports Marketing2014 – Present
Consultancy for brands, athletes, and organizations looking to maximize sports marketing efforts, integrate sports and entertainment into their marketing mix, and activate and execute to drive ROI and ROO.
Director, Brand and Media Partnerships
Hudl2022 – 2023
Lead west coast brand and media partnerships for the leading high school sports tech platform, creating strategic digital media plans and advertising campaigns.
Brand Partnerships Manager
Kia America2019 – 2022
Developed the strategy and vision for brand partnerships and experiential marketing.
Headed all brand partnerships - evaluating, negotiating, activating, and measuring opportunities.
Managed comprehensive campaigns, including national advertising, digital media, activations, and CRM.
Twice led the renewal of the official partnership with NBA, WNBA and G-League, and 15 NBA teams.
Lead the first ever naming rights agreement with The Forum.
Activated award winning activations with properties like Emmy's, Times Squares/New Year's Eve and Red Bull.
Sports Marketing Manager
Kia Motors America2016 – 2019
Lead sports marketing initiatives and relationships with the NBA, FIFA, LPGA, and Australian Open.
Managed athlete relationships with LeBron James, Rafa Nadal, Michelle Wie and Alessandro Del Piero.
Activated 200+ events per year, exceeding KPIs and enhancing fan experience along the customer journey.
Established market research and measurement of partnerships via 1st party and 3rd party methods.
Director of Marketing, Baseball (formerly SFX Baseball)
Relativity Media2010 – 2014
Managed off-the-playing field revenue opportunities for MLB players, coaches, and media personalities, focusing on Latin American clients.
Negotiated endorsement opportunities, memorabilia deals, appearances and media tours.
Provided consultation on charitable efforts, social media, personal brand, and post-playing career roadmap.
Manager, Sponsorships
Angels Baseball LP2006 – 2010
Lead sales and activations for blue chip brand partners. Created innovative activations for fans, utilizing athletes and charitable partners, for full 360 marketing integration, maximizing ROI and ROO.
Created multicultural task-force, managing spanish language communications, athlete relations, and partner promotions.
Analyst, Distribution
Mitsubishi Motors North America, Inc.2005 – 2006
Maximized vehicle allocation and sales training for U.S., Canada, Latin America and the Caribbean.
Provided production analysis, sales analysis, new product analysis, ad hoc analysis and project management to the executive management team.