Cedric Penders

Ecommerce Executive

Carlsbad | United States

Skills

No information

Interests

- music

- surfing

- nature / wildlife

- ocean conservation

Industries

Fashion

Lifestyle

Outdoor

Run

Skate

Surf

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Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Cedric

<p>Operations / E-commerce Execute with an entrepreneurial mind and a management consulting background looking to join a fun and creative lifestyle company in the San Diego area or remote.

Former VP of OPS at Ridge Wallet, Director of Ecommerce at ISLE Surf and Sup and CMO/COO at Selk'bag. Deep understanding of organizational/operational performance and helping businesses grow. Creative problem solver, data-driven business optimizer and results-driven people manager, thriving in a creative environment at the intersection of strategy, operations and digital marketing. Expertise areas: - E-commerce Operations, Digital Marketing, Logistics and Supply Chain - Business Development and Launching new products/services in new markets - Startup Management and Scaling (Technology, Consumer Products) - Business Process Improvement and Organization Design - Project and Program Management - Team management - Business and Management Consulting</p>

Trajectory

Apr 2019 — Now

Business Advisor · SD Sport Innovators (SDSI)

Feb 2023 — Jul 2024

COO/CMO · Selk'bag

Oct 2021 — Feb 2023

VP of Operations · Ridge.com

Full scale Operations leader (supply chain to direct to consumer). Overseeing a team of 6 Directors for the No1 Wallet company in the US (9 figures)

Sep 2020 — Oct 2021

Director of E-Commerce · ISLE Surf & SUP

Leading the Marketing, Operations, Customer Service and IT teams at ISLE (a DTC Paddle & Surfboard company)

Dec 2015 — Mar 2019

Ecommerce and Operations Consultant · -

• Helping businesses and startups grow. • Focusing on strategy, digital marketing, business operations, e-commerce, process optimization. • Industries served: Consumer products, Luxury , Apparel, Tech, Digital media.

Mar 2017 — Mar 2018

Director of E-Commerce Operations · PetPlate

• Launched a nationwide 2-day direct to consumer distribution network for a high growth subscription box startup. • End-to-end responsibility over operations, supply chain, inventory management, order fulfillment, 3PL and vendor relationship management. • Manager of the operations and customer care team, reporting directly to the CEO.

Apr 2015 — Jan 2016

General Manager / Business Development Manager · Foodpairing Inc

• Managed the US branch of a creative tech startup in NYC. • Developed the go-to-market strategy and identified/prioritized qualifying market segments. • Developed partnership relations with leading CPG companies generating +200 sales leads from the ground up.