Catherine MacInnes

Assistant Activewear Designer | JoyLab

2025 – Present

Support Senior Design Director in the end-to-end development of activewear collections, from concept to production, for the JoyLab brand

Create and maintain detailed CADs, tech packs, and line sheets with a strong emphasis on Adobe Illustrator, InDesign, and Excel

Manage and update fabric development grids, purchase original samples, and coordinate shipments to overseas vendors

Communicate directly with Target teams and international development partners to ensure accurate and timely execution

Conduct seasonal trend and market research; assist in building mood boards and presentation decks for internal and external meetings. Participate in fit sessions, track samples, and help maintain the fabric library to support daily design and development needs.

Fashion Designer

2024 – 2025

Direct end-to-end design processes, creating cohesive seasonal collections that align with market trends and consumer demand Design and execute comprehensive deliverables, including technical sketches, CADs, mood boards, and tech packs, ensuring smooth production workflows Conduct in-depth trend and market research, leveraging insights to identify opportunities and align products with consumer demand Oversee development samples, implement quality control measures, and deliver products on schedule

Assistant Designer & Trend Forecaster

2022 – 2024

Spearheaded seasonal trend research and forecasting for men’s, women’s, and home categories, ensuring product alignment with Gen-Z preferences and market demands Delivered detailed reports on silhouettes, color stories, fit direction, and global consumer insights, driving relevance and innovation in product lines Collaborated with the design team to create trend-focused collections that strengthened brand identity and appeal Managed licensed graphics projects, overseeing compliance with branding guidelines and delivering high-quality designs for apparel and accessories

Founder & Designer

2020 – 2022

Designed, produced, and marketed a sustainable, independent clothing brand specializing in handmade fashion pieces Executed the entire production process, from conceptualizing designs, and pattern-making to garment construction and sewing, ensuring high-quality craftsmanship in every piece Responsible for sourcing textiles both recycled and up-cycled fabrics and materials

Sr. Marketing Retail Coordinator

2019 – 2020

Managed retail marketing production for 300+ stores, overseeing purchase orders, vendor communication, and timely distribution of promotional materials Streamlined sample management processes, ensuring accurate cataloging and delivery of prototypes and marketing assets Standardized in-store visual merchandising procedures to align with brand guidelines and enhance the customer experience Collaborated with cross-functional teams to optimize workflows, improve asset accuracy, and meet campaign deadlines

Retail Purchasing Agent

2020 – 2020

Established and maintained close working relationships with distributors & vendors, facilitating communication of production timelines, ship dates, distro lists, order qty's, store specifics, inventory management, purchase orders, pricing, budgets, as well as store transfers, replenishments and shipment tracking

Worked closely with store mappers and merchandisers to ensure forecast accuracy for opening new stores and determined what materials would be needed

Bachelor of Arts (B.A.)

2014 – 2016

Universitat Autònoma de Barcelona

2015 – 2016

Santa Barbara City College

2013 – 2014