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Content Creator, Social Media and Influencer Marketing Specialist

Digital & Media

Self-directed, dependable and motivated individual with experience in numerous roles within the creative field from styling, brand management, marketing, and product management. Extremely capable of working efficiently in a high-energy, high-stress environment and exceeding management and corporate expectations. Efficient in Microsoft Office, Adobe Suite, social media management, and SEO.

- Pitch, negotiate, and close brand collaboration opportunities
- Gather inspiration, conceptualize and photograph specific brand campaigns
- Ensure the brands vision is achieved with my personal brand aesthetic still represented in an organic way
- Organize monthly content creation calendar to ensure deadlines are being met for multiple campaigns and multiple brands
- Maintain effective communication and relationships with marketing managers 
- Engage with existing social media audience while focusing on expanding audience to a wider demographic 
- Keep a pulse on trends across Instagram, TikTok, and Pinterest
- Consistent posting and engagement across multiple social platforms

- Research trends, gather inspiration, and brainstorm new concepts for photo shoots that align with the brand identity
- Organize and manage editorial calendar for photo shoots, blog posts, newsletters, and social media content
- Analyze statistics across all social channels and present findings and trends to business owner
- Conceptualize blog posts through gathering inspiration, sourcing props and scheduling photo shoots
- Create prop and shot list for blog photo shoots
- Collaborate with business owner on photo shoot styling 
- Design bi-weekly newsletters in Photoshop

Blog and Content Manager

-Run and operate every aspect of the business from trend forecasting, assortment planning and buying to brand building, marketing, and social media management.
- Create and implement business plan, brand vision, mission statement, and product/marketing initiatives
- Attend Trade Shows and Market Weeks 
- Forecast and place seasonal buys as well as re-orders with 15+ brands based on trends, past sales, and customer feedback
- Maintain inventory, incoming shipments, and product uploads to E-Commerce site
- Create and maintain Iris + Poppy E-Commerce Shop on Shopify
- Visualize, style, create and coordinate seasonal lookbooks
- Build and maintain brand presence on social media platforms
- Implement marketing initiatives i.e. customer loyalty program, brand ambassador program, influencer collaborations, etc. 
- Initiate and maintain relationships with micro-influencers and bloggers in collaborative marketing opportunities
- Drive sales through pop-up markets, online promotional sales, email blasts and social media presence
- Manage flow of incoming customer orders and pick, pack and ship each individual order


"Iris + Poppy is a carefully-curated, online women's lifestyle boutique with a focus on supporting like-minded brands and offering quality goods. All products are USA-made, handmade, sustainable or designed by fellow female entrepreneurs - giving the styles more of a story than meets the eye. With an offering of apparel, accessories, apothecary goods, and home decor, Iris + Poppy has a little something for everyone.

In addition to offering product that goes beyond basic consumerism, Iris + Poppy donates a portion of proceeds quarterly to non-profit organizations such as Dress for Success, the ALS Association and Keep A Breast Foundation."

Owner + Creative Director

- Attend and provide constructive feedback during Global Milestone Meetings throughout the design process
- Create and maintain line plans against annual and seasonal international revenue targets
- Forecast units and revenue per SKU across MX, MTB and lifestyle product lines
- Implement pricing strategies for MX, MTB and lifestyle categories across all genders
- Manage Southern Hemisphere specific needs through line planning, product creation, catalog pagination and GTM assets while maintaining global brand story
- Visit key and emerging markets with a focus on consumer and trend knowledge, market needs and opportunities, SIS/building retail with our direct countries and distributors
- Partner with International Marketing Manager on seasonal go-to-market roll-out
- Present seasonal assortment to international partners and key accounts
- Comprehensive understanding of technical fabrics and properties used across product categories
- Ensure consistent communication with international sub-departments and regional partners as well as global product marketing team

International Product Line Manager

Assist with the various product needs across International Markets, specifically Latin America and Asia Pacific.

International Product Line Coordinator

Responsible for overseeing daily operations within the store including opening and closing out the store and tracking daily, weekly, and monthly sales progress. Responsible to oversee team members in day-to-day tasks as well as managing and leading on the sales floor. Responsible for maintaining constant communication with team members, fellow managers, as well as a district manager about sales progress, payroll and scheduling.

Assistant Store Manager

Collaborate with E-Commerce department, specifically Social Media department, with projects for O'Neill, O'Neill Girls, Killer Dana and In God's Hands. Followed line guides to enter product into WebHare application. Researched material for IGH and O'Neill Girls blog. Assisted with functions in Excel. Assisted Social Media Manager with compiling information from a focus group about O'Neill Girls. Entered PO's into FullCircle for Killer Dana.

E-Commerce Merchandiser Intern

Collaborate with E-Commerce department on projects for Quiksilver, Roxy, as well as DC Shoes. Followed line guides to enter copy into BoB system. Changed season codes in NSB program. Pulled samples and prepared clothing for photo shoots. Assisted Jade Tully with various photo shoots. Checked received product in to add to the sample closet. Named photos from specific collections post photo shoot for website. Assisted DC assistant buyer with Buy Breaks in Excel.

Cassie German is a Content Creator, Social Media and Influencer Marketing Specialist at Self-Employed in Ladera Ranch, CA.

Cassie German

Cassie German

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Education history

Fashion Institute of Design and Merchandising