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Key Account Sales Manager

Accounting & Finance

<p>Sales management and business development expert.&nbsp;Skilled in leading, motivating, and developing high-performing sales teams. Outstanding track record in driving sales and developing successful go-to-market strategies. Proven ability to build strong relationships with key stakeholders and customers.</p>

Area Sales Manager

Oversee all sales functions covering footwear and apparel for 7 National Accounts that include Pac Sun, Journey’s, Tilly’s, Zumiez, Zappos, REI, and Buckle. 
•	Achieved seasonal and quarterly sales revenue goals:
o	Sales growth – 2017 Q2: increase 4%, 2017 Q3: increase 13%.
•	Planned and forecasted seasonal assortment by account, aligning with key product stories that roll up to achieve sales goals. 
•	Collaborated with retail marketing team, ensuring sell through at each account. Zappos co-op online marketing campaign – YTD unit sales increase 11%.
•	Reported account feedback to management showing product sell through, margin, and turn rate to determine reorder opportunities and potential slow performers that might call for MDA or return assistance.
•	Worked with product team to develop SMU needs for each account.
o	Journey’s: Fanning Print – best seller for 2 years.
o	Zumiez: Quencha TQT – best seller for 2 years.


Merchandise product assortments and create SMU footwear. Liaised between product team and sales departments. Researched account specific product needs looking at competitive landscape and consumer’s needs. Key Accounts included, Pac Sun, Journey’s, Tilly’s, Buckle, Zumiez, Famous Footwear, Shoe Carnival, Macy’s, and Nordstrom’s. Attend and present seasonal products at all key account meetings.
•	Created segmentation strategy determining Good / Better / Best products and accounts. Documented maps specific product assortment for each key account, paving foundation of which accounts buy specific products and leading to organized product range.  
•	Implemented SMU product strategy, increasing seasonal prebook sales 20-40%.
•	Collaborated to manage and build seasonal SMU footwear with design team, CGM team, and development; accounting for 60-70% of seasonal product buys for key accounts with point of differentiation from other national accounts.   


Senior Footwear PLM / North America Merchandiser

Directed 15 field reps and 3 in-house reps. Oversaw US sales of independent and national accounts including Journey’s, Zumiez, Tilly’s, CCS, and Pacific Sunwear. Provided leadership and guidance to sales, product, and marketing teams with proven, tangible results. 
•	Led 2 brands of footwear and apparel business, as well as sales, product, and marketing teams. Expanded sku count and sales volume 50% at Journey’s. Expanded sku count and sales volume 60% at Zumiez.
•	Managed sales budgeting, goal setting, forecasting, production buys, inventory management, and closeout sales, maintaining profitable net revenue, while maximizing full price sales and clean end-of-season inventory levels.   
•	Ensured seasonal product stories aligned with retailer needs for both domestic and Intl, analyzing competitive landscape, retail selling reports, and trend research, global product design, creation, and development and informing team on trends, silhouettes, materials, colorways, margins, and price poi

US Sales Director

Recruited to launch brand in discerning and competitive skateboard marketplace. Built relationships with regional core and large national retailers. Served as account manager for Pacific Sunwear. Collaborated with all cross-functional teams, including product line managers, sales planning, merchandising, product acquisition, account management, credit, and retail marketing. 
•	Established multi-tier skateboarding footwear business with sales force of 4 account executives and products in more than 500 retailers nationwide, including Pacific Sunwear, Zumiez and CCS, realizing incremental category growth of $0 - $5M in 3 years. 
•	Developed and maintained targeted 5-year sales, merchandising, and marketing plan with customized strategies for different customer segments, working closely with product development team incorporating customer and retail feedback on styles, colorways, and materials. Ensured products aligned with customer needs to achieve company revenue goals.  
•	Enabled entry

National Sales Manager

Casey Rydzeski is a Key Account Sales Manager at Stone Distributing Co in San Clemente, California.

Casey Rydzeski

Casey Rydzeski

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