Casey Potter
VP, Brand Marketing and Creative
Laguna Hills | United States
Skills
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Interests
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In my own words
— Casey<p>Visionary leader with a proven history of driving success by creating cultural authenticity and leveraging strategic insights.
Adept at nurturing and inspiring cross-functional teams and third-party agencies. Recognized for shaping marketing solutions across various consumer touchpoints. Known for elevating brand awareness and engagement on a global scale.</p><p> </p><p>• Creative Direction</p><p>• Brand Strategy</p><p>• International Brand Expansion</p><p>• Cross-functional Team Leadership</p><p>• Integrated Marketing Campaigns </p><p>• Product Launch Strategies</p><p>• Data Driven Digital First Campaigns</p><p>• Influencer Marketing </p><p>• Consumer Insights / Trends</p><p>• Video / Photo Direction</p>
Trajectory
Sep 2019 — Now
Creative Director and Owner · CP Design
Provided creative leadership, brand strategy, and design services to a wide range of clients across lifestyle and performance industries. Delivered authentic, culture-driven creative solutions, from brand identity to campaign execution. Known for translating core brand values into compelling visual narratives that resonate with audiences and build lasting emotional connections.
Mar 2024 — Mar 2025
Vice President Brand Marketing and Creative · Lynx Motors
Led the company’s brand vision, creative direction, and marketing strategy during a period of growth and transformation. Directed multidisciplinary teams of designers, marketers, and content creators to develop and execute impactful brand storytelling across all channels. Championed a unified visual identity and oversaw innovative campaigns that elevated brand awareness and consumer engagement.
Mar 2021 — Mar 2024
Head of Brand Marketing and Creative · Volcon ePowersports
Oversaw all brand and creative efforts for an emerging powersports brand. Led the internal brand design and content teams in delivering cohesive, high-impact creative across product launches, social, and owned media. Developed brand strategies rooted in consumer insights and competitive positioning. Collaborated cross-functionally to shape product development through creative vision and emerging market trends. Consistently delivered bold, authentic work that connected deeply with Volcon’s enthusiast audience.
Jun 2005 — Sep 2019
Creative Director and Marketing · Bell Helmets, Giro Sport Design, Easton Cycling, Blackburn Design
Led creative and marketing strategy for Bell Helmets and other top outdoor and cycling brands, overseeing high-impact design and brand development across digital, print, product CMF, retail, and event channels. Built and mentored cross-disciplinary creative teams, launched culturally resonant campaigns, and played a key role in evolving brand identity systems. Partnered with cross-functional teams on global product launches and collaborations, ensuring consistency and relevance across every consumer touchpoint.
Nov 2003 — Jun 2005
Art Director · BRG Sports, Inc.
Oversaw concept-to-production design execution across campaigns, packaging, and product marketing. Built and led an integrated team working closely with product and sales to bring brand stories to life. Played a lead role in launching new product categories and expanding brand reach.
Aug 2001 — Nov 2003
Senior Designer - Bell Helmets · Bell Sports, Inc.
Successfully differentiated the Bell brand in a crowded marketplace. Created effective in-store brand experiences. Expertly executed on-time and on-budget brand marketing and packaging projects.
Mar 1999 — Aug 2001
Senior Designer · frog design
Delivered global brand identity and design systems for major clients including Motorola, Microsoft, Ford, and Plantronics. Led creative projects across brand, digital, packaging, and environmental. Authored brand guidelines and led client presentations that shaped long-term brand strategy.
Activity
Education history
La Sierra University
BS
