Casey King

- Lead designer on Dick’s Sporting Goods homepage. Managed 3 associate designers and collaborated cross functionally on a daily basis - Developed new homepage creative to fit omni-channel platforms, increasing conversion by nearly 8% - Collaborated with site merchandisers to produce Pro/NCAA Championship creative resulting in some of the largest championship apparel license sales to date - Art directed photoshoots to create layouts that were featured on the Dick’s Sporting Goods website, producing high volume of sales for items such as sneakers, apparel and sporting goods - Managed associate UI designers through meetings, mentorship and reviews, helping each gain more experience and responsibility for the possibility of promotion - Reduced employee turnover in creative department by creating individual development plans which ensured success of each direct report